Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach
In this paper, proposed the use of agent-based approach to the investigation of the integrated trade structure as an open dynamic socio-economic system that interacts with a large number of entities and business activities, exchanges substantial amounts of information. The article highlights the gro...
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Інститут економіки промисловості НАН України
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irk-123456789-1093282016-11-25T03:02:39Z Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach Rogoza, M.E. Vergal, K.Yu. Marketing In this paper, proposed the use of agent-based approach to the investigation of the integrated trade structure as an open dynamic socio-economic system that interacts with a large number of entities and business activities, exchanges substantial amounts of information. The article highlights the group of agents as a part of an environment of integrated commercial enterprise, established types of relationships between them. It is proposed to use the term "coalition potential" to describe the agents that may take part in integration processes. У даній роботі запропоновано використання агентно-орієнтованого підходу до дослідження зовнішнього середовища інтегрованої торговельної структури як відкритої динамічної соціально-економічної системи, що взаємодіє із значною кількістю суб’єктів господарювання, здійснює обмін значними масивами інформації. У статті виділено групи агентів у складі зовнішнього середовища інтегрованого торговельного підприємства, встановлено види зав’язків між ними. Запропоновано використання поняття «потенційна коаліція» для характеристики тих агентів, які за зміни умов можуть приймати участь у інтеграційних процесах. В данной работе предложено использование агентно-ориентированного подхода к исследованию внешней среды интегрированной торговой структуры как открытой динамической социально-экономической системы, которая взаимодействует с большим количеством субъектов хозяйственной деятельности, осуществляет обмен значительными массивами информации. В статье выделены группы агентов в составе внешней среды интегрированного торгового предприятия, установлены виды связей между ними. Предложено использование понятия«потенциальная коалиция» для характеристики тех агентов, которые при изменении условий могут принимать участие в интеграционных процессах. 2015 Article Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach / M.E. Rogoza, K.Yu. Vergal // Економічний вісник Донбасу. — 2015. — № 4 (42). — С. 117-121. — Бібліогр.: 13 назв. — англ. 1817-3772 http://dspace.nbuv.gov.ua/handle/123456789/109328 334+339.92 en Економічний вісник Донбасу Інститут економіки промисловості НАН України |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine |
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English |
| topic |
Marketing Marketing |
| spellingShingle |
Marketing Marketing Rogoza, M.E. Vergal, K.Yu. Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach Економічний вісник Донбасу |
| description |
In this paper, proposed the use of agent-based approach to the investigation of the integrated trade structure as an open dynamic socio-economic system that interacts with a large number of entities and business activities, exchanges substantial amounts of information. The article highlights the group of agents as a part of an environment of integrated commercial enterprise, established types of relationships between them. It is proposed to use the term "coalition potential" to describe the agents that may take part in integration processes. |
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Article |
| author |
Rogoza, M.E. Vergal, K.Yu. |
| author_facet |
Rogoza, M.E. Vergal, K.Yu. |
| author_sort |
Rogoza, M.E. |
| title |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach |
| title_short |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach |
| title_full |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach |
| title_fullStr |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach |
| title_full_unstemmed |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach |
| title_sort |
investigation of the integrated trade structure environment using agentoriented approach |
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Інститут економіки промисловості НАН України |
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2015 |
| topic_facet |
Marketing |
| url |
http://dspace.nbuv.gov.ua/handle/123456789/109328 |
| citation_txt |
Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach / M.E. Rogoza, K.Yu. Vergal // Економічний вісник Донбасу. — 2015. — № 4 (42). — С. 117-121. — Бібліогр.: 13 назв. — англ. |
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| fulltext |
M. E. Rogoza, K. Yu. Vergal
117
Економічний вісник Донбасу № 4(42), 2015
UDC 334+339.92
M. E. Rogoza,
DrHab (Economics), Professor,
K. Yu. Vergal,
PhD (Economics), Ass. Prof.,
Higher educational institution of Ukoopspilka
"Poltava University of Economics and Trade",
Poltava
INVESTIGATION OF THE INTEGRATED TRADE STRUCTURE ENVIRONMENT
USING AGENT-ORIENTED APPROACH
Ukraine economic reforms make changes for im-
provement in all spheres of economic activity (including
retail trade, that plays an important role in the socio-eco-
nomic development and meeting the needs of each per-
son). One of the factors of these changes is strengthen-
ing integration and the emergence of new organizational
structures such as integrated commercial structure.
However, sustainable growth of trade and com-
merce and such new formations as integrated structures
is impossible without effective management of trade en-
terprises. Taking into account that all enterprises are in
constant interaction with their environment and take the
initial resources for their livelihoods from it, therefore it
becomes especially important to observe the structure of
environment and existing relationships among all enti-
ties that are able to influence integrated trading com-
pany.
Reviewing the literature. The activities of inte-
grated structures often become the object of attention by
domestic and foreign scientists. There have been several
investigations made by such scientists as: O. I. Amosha,
V. M. Geiets, N. G. Mitsenko, G. O. Pasichnik, A. A.
Pilipenko, L. I. Fedulova, O. Yu. Chorna. But consider-
able attention has been paid to industrial enterprises, ra-
ther less research has been devoted to integrated com-
mercial structures and their features.
Many recent studies in the economic literature
have focused on the external environment and its impact
on the enterprise activity (N. O. Vlasova, B. V. Griniv,
S. M. Iliashenko, O. S. Kravchenko, N. P. Liubushin,
L. O. Ligonenko, A. A. Mazaraki, Yu. S. Tsal-Tsalko).
But in their research, they do not account for the activity
of all the participants in the external environment and
dynamic development of integrated company, which is
able to constantly change its structure by elements of
business environments.
Therefore, the purpose of the article is to study the
relationship between the integrated structure and its en-
vironment using multi-agent systems.
The important aspect of trade enterprises is the in-
teraction with the external environment. This relation-
ship determines the direction of influence on the effi-
ciency of its operation. The business environment of the
company (the direct impact factors) is the closest envi-
ronment, which interacts with integrated structure. In
scientific literature its content determine through the set
of phenomena, processes and institutions with which the
organization directly interacts. It is able to have some
influence on the nature and content of interaction [3].
The main structural elements of the business environ-
ment are suppliers of resources (materials, capital, la-
bor), consumers, competitors, intermediaries. That is the
main goals and objectives of business organization fo-
cus on this component of environment – customer satis-
faction.
In his research devoted to strategic aspects of busi-
ness management O.S. Vihanskii notes that the success
of the enterprise management should not be only deter-
mined by the ability to adapt to change in a rapidly
changing business environment by adapting their inter-
nal structure and market behavior. Enterprises should
actively create the external conditions of the activity,
constantly detect threats in the environment and and the
formation of active external conditions of its activities,
permanent detection of threats and potential in the envi-
ronment [1].
Nowadays main features of the environment,
Ukrainian trade companies are [9]: multi-vector orienta-
tion and a high rates of economic change, variability and
dynamism, a significant degree of risk and uncertainty.
That is, in practice, the integration of business entities
are often forced reaction to changing external condi-
tions, reduction of free market competition and increas-
ing monopolization of markets. Therefore, under these
conditions economic entities need time to detect
changes in the environment, identify trends, develop and
implement a system of measures to eliminate or reduce
the negative effects
Environmental Influences on an integrated trading
company, requires prior definition features of this inter-
action. We distinguish the following features:
1. Conditional distribution of the internal and ex-
ternal environment. A lot of factors that are external to
the individual entity, in conditions of integration is sim-
ultaneously internal. Therefore it is difficult to draw a
distinction between internal and external environment
[8].
2. The interdependence of agents internal and ex-
ternal environment. According to O. A. Tretiak, inte-
grated trading environment structures in contrast to con-
M. E. Rogoza, K. Yu. Vergal
118
Економічний вісник Донбасу № 4(42), 2015
ventional commercial enterprises are not represented by
a set of relatively autonomous entities that economically
separated from each other. It is represented by a set of
interdependent objects that structuring the product mar-
kets based on the optimization of supply chains flow of
goods to the end user [11, с. 85].
3. Active behavior of the environment with respect
to the commercial enterprises.
So, given the above, it is expedient to use multi-
agent systems to study the mechanisms of this type of
business and to create the models of their operation and
development. This requires the research of relationships
between sets of agents.
A multi-agent system (MAS) is a system composed
of multiple interacting intelligent agents. Agents have
specific roles and interact with each other to solve prob-
lems beyond the capabilities of individual agents or his
knowledge [12, c. 12].
It is based on the transition from passive entities
that are described as a class of objects to active entities.
Active entities described as agents or patterns of a per-
son with the following characteristics [6]:
1) autonomous: agent takes actions without inter-
ference of a human and has control over taken actions;
2) social ability: agents communicate (between
themselves and/or with people);
3) reactivity: agents have some perception of envi-
ronment that they are part of and may react to changes
in the environment;
4) activity: agents may take actions to change their
environment in order to achieve their goals.
The integrated structure of multi-agent simulation
can be represented by a coalition (groups of cooperative
agents, working together on a given task, short-lived and
goal-directed, being a flat structure). Initially agents are
independent and do not cooperate.
The advantages of the coalition formation is [Coa-
lition formation in multi-agent systems—an evolution-
ary approach]
1. Any-time solution with worst case guarantee.
2. Distributed algorithm.
The basis of the coalition is a joint dominant orien-
tation of purposes agents.
Coalition integrated structure can be determined by
two types of agents – agent coordinator (coordination
center of integrated trading companies) and agent-enter-
prise (participants of integration).
Agent enters the coalition, and thus takes part in the
integration because of the need to achieve its goals of
dominating (goals active object with the highest priority
at this time [5]), and to find in this direction (agents with
similar parameters of goals). Merging into one coalition
resources and agents become common.
For each agent of multi-agent system of integrated
commercial enterprise let us describe the overall struc-
ture as follows: the name, the set of properties, input-
output (Fig. 1).
Fig. 1. The agent structure [10]
This allows on one side segregate them from each
other and on the other to determine the types of relation-
ships between objects of the environment. This set of
environmental agents integrated structure represented
by the set of agents-suppliers, agents-customers, agents-
competitors, agents-government agencies and local gov-
ernments, and agents-subjects of market infrastructure.
The structure of market infrastructure Mitsenko
NG provides classified [7, p. 21],
The structure of market infrastructure Mitsenko
NG offer to classified as follows [7, p. 21]: wholesale
and food markets, agro-industrial, commodity and com-
modity exchanges, auctions, trading houses, agents, in-
ternational trade broker, logistics and transport compa-
nies, financial institutions and insurance companies, ed-
ucational institutions, research centers, advisory and
consultative structures.
In terms of interaction in multi-agent systems, the
relationship between actors of the external environment
and integrated trading company can be represented by
its architecture. The architecture is an abstract descrip-
tion of a system. It controls and coordinates the interac-
tion between agents system structures their activities to
achieve the desired behavior. The architecture of multi-
M. E. Rogoza, K. Yu. Vergal
119
Економічний вісник Донбасу № 4(42), 2015
agent systems is seen as "a set of actors which are lo-
cated in appropriate relations with each other and taking
part in regular institutional forms of interaction with
other actors" [13]. That’s why the architecture of multi-
agent system is given by a set of agents, behavior and
functions defined by means of fuzzy rules.
Given the highlighted features of the environment
of the integrated commercial enterprise it is appropriate
to introduce a definition of potential coalition. The need
for this definition caused by the fact that competitors,
customers and suppliers can join the integrated structure
resemblance wen they have when the same basic param-
eters of the dominant goals. that agents of the environ-
ment become agents in the internal environment. So
agents of external environment become the agents of the
internal environment. So potential coalition will be
called the set of external environment agents in which
the parameters of the dominant goals most close to the
parameters of the dominant coalition goals.
Thus, there is a model of multi-agent architecture
structure (Fig. 2). For selected agents of external and in-
ternal environment it is characterized by the following
types of relations R:
1r – management processes;
2r – process of information transmission;
3r – the process of finding potential suppliers of
goods and services;
4r – processes of providing goods and/or services;
5r – Integration Processes.
Fig. 2. Architecture of multi-agent systems of integrated commercial structure
The set of management processes occurs between
such types of agents:
1) unilateral relation "Agent coordinator" –
"Agent-enterprise", which describes the process of co-
ordination and control over the activities of entities, sets
rules of conduct for actors and functions of interaction
with other actors in the environment;
2) unilateral relation "Agents-government agencies
and local governments" – "Coalition", "Agents-govern-
ment agencies and local governments" – "Agent com-
petitor", "Agents-government agencies and local gov-
ernments" – "Agents-suppliers", which defines the legal
and regulatory framework of retail.
In the scientific literature, the main objectives for
the regulation of commercial establishments are [2, с.
223]: development, adoption, control of normative legal
acts, that providing the legal basis; protection of inter-
ests and trade enterprises development; realization of
state policy on development of wholesale and retail
trade enterprises as well as trade and production sector
through the use of market mechanisms of management;
determination of the appropriate price level and the
amount of trade margins; regulation of terms and condi-
tions of storage and sale; marking and exchange of
goods; regulations of the sale of certain products; con-
trol over compliance with health standards trading.
M. E. Rogoza, K. Yu. Vergal
120
Економічний вісник Донбасу № 4(42), 2015
The set of process of information transmission oc-
cur between these types of agents:
1) bilateral relation "Coalition" – "Agent con-
sumer". The existence of this type of relation stems from
the fact that the trading company supplying products to
the consumer market, providing consumers with neces-
sary information about the characteristics of the goods,
their warranty terms, conditions of sale, reliability and
so on. From the consumer receives feedback infor-
mation about the competing products, needs and capa-
bilities of customers, volumes and sales rates.
2) bilateral relation "Agent enterprise" – "Agent
coordinator" associated with the need to exchange infor-
mation about sales volumes and needs of stores that are
part of an integrated structure. At the same time coordi-
nating center sends to each enterprise analytical infor-
mation.
3) bilateral relation "Coalition" – "Agents-govern-
ment agencies and local governments". The information
base that results from information integrated connection
between trade structure and government are: official
publication of government agencies and local govern-
ment, statistical reporting.
5) bilateral relation "Coalition" – "Agent subjects
of market infrastructure".
The result of information interaction of these ob-
jects is scientific research in the field of trade, reviews
of market conditions, analytical reviews published in
specialized economic journals and periodicals, presen-
tations, symposiums, conferences, promotional materi-
als, scientific publications, marketing reports, results of
sample surveys and observations that contain infor-
mation about the status and dynamics of the basic pa-
rameters of environmental factors of market infrastruc-
ture.
Process of searching for potential suppliers of
goods and services relate to the request to provide the
product or service and are determined by the presence
of unilateral relations between following groups of
agents as: "Coalition" – "Agents-suppliers", "Agent
consumer" – "Coalition", "Agent consumer" – "Agent
subjects of market infrastructure", "Agent competitor" –
"Agents-suppliers", "Coalition" – "Agent subjects of
market infrastructure", "Agent consumer" – "Agent
competitor".
The result of a request for services or purchasing
products is the resultant unilateral request 4r , inverse
to the relation 3r .
Integration processes combine those actors which
are identified in the potential coalition can be attached
to the integrated structure.
Thus, the proposed model of multi-agent system
architecture of integrated commercial structure allows
you to identify interrelationships between all actors in
the environment, and further define the structure of each
type of agents will promote the construction of ontolog-
ical models of integration processes of commercial en-
terprise, identifying the mechanisms of their develop-
ment and functioning.
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Рогоза М. Є., Вергал К. Ю. Дослідження зов-
нішнього середовища інтегрованої торговельної
структури за допомогою агентно-орієнтованого
підходу
У даній роботі запропоновано використання
агентно-орієнтованого підходу до дослідження зов-
нішнього середовища інтегрованої торговельної
структури як відкритої динамічної соціально-еконо-
мічної системи, що взаємодіє із значною кількістю
суб’єктів господарювання, здійснює обмін знач-
ними масивами інформації. У статті виділено групи
агентів у складі зовнішнього середовища інтегрова-
ного торговельного підприємства, встановлено види
зав’язків між ними. Запропоновано використання
поняття «потенційна коаліція» для характеристики
тих агентів, які за зміни умов можуть приймати
участь у інтеграційних процесах.
Ключові слова: інтеграція, інтегрована струк-
тура, торговельне підприємство, агенти, мульти-
агентна система.
Рогоза Н. Е., Вергал К. Ю. Исследование
внешней среды интегрированной торговой
структуры с помощью агентно-ориентирован-
ного подхода
В данной работе предложено использование
агентно-ориентированного подхода к исследованию
внешней среды интегрированной торговой струк-
туры как открытой динамической социально-эконо-
мической системы, которая взаимодействует с боль-
шим количеством субъектов хозяйственной де-
ятельности, осуществляет обмен значительными
массивами информации. В статье выделены группы
агентов в составе внешней среды интегрированного
торгового предприятия, установлены виды связей
между ними. Предложено использование понятия
«потенциальная коалиция» для характеристики тех
агентов, которые при изменении условий могут при-
нимать участие в интеграционных процессах.
Ключевые слова: интеграция, интегрированная
структура, торговое предприятие, агенты, мультиа-
гентная система.
Rogoza M., Vergal K. Investigation of the Inte-
grated Trade Structure Environment Using Agent-
oriented Approach
In this paper, proposed the use of agent-based ap-
proach to the investigation of the integrated trade struc-
ture as an open dynamic socio-economic system that in-
teracts with a large number of entities and business ac-
tivities, exchanges substantial amounts of information.
The article highlights the group of agents as a part of an
environment of integrated commercial enterprise, estab-
lished types of relationships between them. It is pro-
posed to use the term "coalition potential" to describe
the agents that may take part in integration processes.
Keywords: integration, integrated structure, trad-
ers, agents, multi-agent system.
Received by the editors: 30.11.2015
and final form 28.12.2015
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