Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications)

The emergence of public information systems and global industrial networks had a transformative impact on all sectors of modern society, the economy and business and converted industrial automation to a new fourth stage of industrialization. The aim of this article is to define the role of the Indus...

Full description

Saved in:
Bibliographic Details
Date:2016
Main Authors: Litovchenko, I., Shkurupskaya, I.
Format: Article
Language:English
Published: Інститут економіки промисловості НАН України 2016
Series:Економічний вісник Донбасу
Subjects:
Online Access:http://dspace.nbuv.gov.ua/handle/123456789/114911
Tags: Add Tag
No Tags, Be the first to tag this record!
Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications) (Integrated Marketing Communications) / I. Litovchenko, I. Shkurupskaya // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 109–114. — Бібліогр.: 14 назв. — англ.

Institution

Digital Library of Periodicals of National Academy of Sciences of Ukraine