Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications)

The emergence of public information systems and global industrial networks had a transformative impact on all sectors of modern society, the economy and business and converted industrial automation to a new fourth stage of industrialization. The aim of this article is to define the role of the Indus...

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Datum:2016
Hauptverfasser: Litovchenko, I., Shkurupskaya, I.
Format: Artikel
Sprache:English
Veröffentlicht: Інститут економіки промисловості НАН України 2016
Schriftenreihe:Економічний вісник Донбасу
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Online Zugang:http://dspace.nbuv.gov.ua/handle/123456789/114911
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Назва журналу:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Zitieren:Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications) (Integrated Marketing Communications) / I. Litovchenko, I. Shkurupskaya // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 109–114. — Бібліогр.: 14 назв. — англ.

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