The “Knowledge Marketing”: a New Trend in a Management Science World
This communication reports on the progress of a research based on a conceptual analysis of consumer’s competencies, as defined in Knowledge Marketing research and aims at proposing a new model of competencies for a better understanding of the value created by the consumer and the firm. The conceptua...
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| Date: | 2013 |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Інститут економіки промисловості НАН України
2013
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| Series: | Економічний вісник Донбасу |
| Subjects: | |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/123396 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | The “Knowledge Marketing”: a New Trend in a Management Science World / O.Yu. Curbatov // Економічний вісник Донбасу. — 2013. — № 4 (34). — С. 117–125. — Бібліогр.: 43 назв. — англ. |