Controlling as a сompany management concept

The author defines contemporary concepts of business management. It perceives it as a system for planning, controlling, collecting and processing information. Based on his own experience in business practice, and with the theoretical background in management science, he suggests the implementation o...

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Дата:2017
Автор: Dźwigoł, H.
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Опубліковано: Інститут економіки промисловості НАН України 2017
Назва видання:Економічний вісник Донбасу
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Цитувати:Controlling as a сompany management concept / H. Dźwigoł // Економічний вісник Донбасу. — 2017. — № 3 (50). — С. 142-146. — Бібліогр.: 17 назв. — англ.

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spelling irk-123456789-1309332018-03-09T03:02:39Z Controlling as a сompany management concept Dźwigoł, H. Management The author defines contemporary concepts of business management. It perceives it as a system for planning, controlling, collecting and processing information. Based on his own experience in business practice, and with the theoretical background in management science, he suggests the implementation of a modern management process taking into account the principles of control. The author presented advantages of the implemented controlling (viewed from the methodological point of view), with a consideration given to a series of analysis- and project-related works that were defined in three stages. Автор визначає сучасні концепції управління бізнесом. Управління розглянуто як система планування, контролю, збору і обробки інформації. Ґрунтуючись на власному досвіді в діловій практиці, а також на теоретичному досвіді в галузі управління наукою, автор пропонує впровадити сучасний управлінський процес з урахуванням принципів контролю. Представлено переваги реалізованого контролю (з методологічної точки зору) з урахуванням ряду аналітичних та проектних робіт, які були визначені в три етапи. Автор определяет современные концепции управления бизнесом. Управление рассмотрено как система планирования, контроля, сбора и обработки информации. Основываясь на собственном опыте в деловой практике, а также на теоретическом опыте в области управления наукой, автор предлагает внедрить современный управленческий процесс с учетом принципов контроля. Представлены преимущества реализованного контроля (с методологической точки зрения) с учетом ряда аналитических и проектных работ, которые были определены в три этапа. 2017 Article Controlling as a сompany management concept / H. Dźwigoł // Економічний вісник Донбасу. — 2017. — № 3 (50). — С. 142-146. — Бібліогр.: 17 назв. — англ. 1817-3772 http://dspace.nbuv.gov.ua/handle/123456789/130933 338.24:330.33 en Економічний вісник Донбасу Інститут економіки промисловості НАН України
institution Digital Library of Periodicals of National Academy of Sciences of Ukraine
collection DSpace DC
language English
topic Management
Management
spellingShingle Management
Management
Dźwigoł, H.
Controlling as a сompany management concept
Економічний вісник Донбасу
description The author defines contemporary concepts of business management. It perceives it as a system for planning, controlling, collecting and processing information. Based on his own experience in business practice, and with the theoretical background in management science, he suggests the implementation of a modern management process taking into account the principles of control. The author presented advantages of the implemented controlling (viewed from the methodological point of view), with a consideration given to a series of analysis- and project-related works that were defined in three stages.
format Article
author Dźwigoł, H.
author_facet Dźwigoł, H.
author_sort Dźwigoł, H.
title Controlling as a сompany management concept
title_short Controlling as a сompany management concept
title_full Controlling as a сompany management concept
title_fullStr Controlling as a сompany management concept
title_full_unstemmed Controlling as a сompany management concept
title_sort controlling as a сompany management concept
publisher Інститут економіки промисловості НАН України
publishDate 2017
topic_facet Management
url http://dspace.nbuv.gov.ua/handle/123456789/130933
citation_txt Controlling as a сompany management concept / H. Dźwigoł // Економічний вісник Донбасу. — 2017. — № 3 (50). — С. 142-146. — Бібліогр.: 17 назв. — англ.
series Економічний вісник Донбасу
work_keys_str_mv AT dzwigołh controllingasasompanymanagementconcept
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fulltext H. Dźwigoł 142 Економічний вісник Донбасу № 4(50), 2017 . UDC 338.24:330.33 H. Dźwigoł, Dr. Hab. (Economics), Silesian University of Technology Zabrze, Poland CONTROLLING AS A COMPANY MANAGEMENT CONCEPT Introduction In Europe, the system of control-related manage- ment of companies appeared in 1950s in American busi- nesses. The system was implemented mainly in Ger- many and France. In Poland controlling was introduced late in 1980s, since the companies of that time, run un- der the planned economy system (the latter being a com- mand and allocation economy in character), simply did not need the said tool. All that changed with the outset of the market economy. In order to stay afloat in the market and improve their competitive edge, the compa- nies started to modify their management systems. The challenge in question could have been met thanks to the establishing of a base of data and methods necessary to make proper strategic decisions [Jędralska 2003, p. 48]. Numerous decisions are made within the company; they may refer to such subjects as: marketing, sales, or- ganisational resources, human resources, financial re- sources, production, information resources, material re- sources. Controlling may encompass the above-men- tioned business activities, allowing the executives to make proper decisions of operational and strategic char- acter. Controlling is a management concept that reflects all management functions: planning, organising, moti- vating, and reviewing [Lew 2004, p. 15]. The idea of controlling is to establish a logical sys- tem which will help to make proper decisions. It is pos- sible thanks to its well-structured links between particu- lar elements of the companies, being involved in the economic activity expressed in financial, economic, or- ganisational and technical contexts. One can therefore assume that controlling is a line of thought and action, being reflected in the form of de- cision-making procedures carried out by particular executive units of the company [Marciniak 2004, p. 13; Miśkiewicz 2017, p. 28 et. seq.]. Controlling may involve various areas of business, helping the executives take proper decisions of opera- tional and strategic character. It is a management con- cept that reflects all management functions: planning, organising, motivating, and reviewing. Being a system of co-ordinated management of a networked organisa- tion, controlling provides for establishing and fulfilling of common or individual aims of its participants. The system, being satisfactorily rational, reflects the added value over a long-term period. Controlling uses certain procedures and data de- rived from the accounting system. As an information system operating in the company with regard to its plan- ning and directing, controlling significantly resembles accounting, and the management accounting in particu- lar. The controlling and accounting share the same the- oretical background. They need to co-operate, since each of them has its own tasks to be performed in the company. In the organisation- and management-related sys- tem of the company, which implements the controlling principles, the management functions must be properly integrated and co-ordinated; otherwise the system will not be able to properly operate and support the decision- making process, with a consideration given to signs coming from the inside of the company, as well as its surrounding environment. The implementation of controlling into the com- pany requires an adjustment of the company’s organisa- tional structure to its new tasks. One should not forget about a proper location of the Controlling Department or of a controller in the organisational structure. The higher the location in the organisational structure, the greater the effectiveness of controlling. Information is a basic precondition for the design of controlling. It should be comprehensible, credible and accessible at due time. Basic indicators, focussed on re- sults, should be currently calculated and analysed, in or- der to provide for an effective management of the com- pany. Financial indicators should be supplemented with non-financial ones, so that one may achieve a compre- hensive view on weaknesses and strengths of the com- pany. The purpose of the present article is to underline the importance of controlling, viewed as a concept of management in contemporary companies. The author has elaborated and implemented the controlling and budgeting systems in numerous companies and public financial entities. He held a post of a Vice-President in the Polish Society of Controlling. He has written several dozen papers on the subject, published in Poland and abroad. Management H. Dźwigoł 143 Економічний вісник Донбасу № 4(50), 2017 1. Functions of controlling in the management process The performance of tasks and accomplishment of anticipated objectives within the scope of controlling are to provide the companies with opportunities to survive and improve their competitive edge in the long-term perspective. The identification of controlling functions should be preceded by the determination of scopes and activities performed under comprehensive functions of management. Controlling being, as an information sys- tem, a tool for planning, organising and reviewing, should fulfil numerous functions; it integrates, among others, the following aspects: planning, organising, mo- tivating, reviewing. Controlling supports the decision- making process in the company through: activity planning, managing and reviewing of achieved results, informing, motivat- ing. In the organisation- and management-related sys- tem of the company, which implements the controlling principles, the management functions must be properly integrated and co-ordinated; otherwise the system will not be able to properly operate and support the decision- making process, with a consideration given to signs coming from the inside of the company, as well as its surrounding environment. A comprehensive use of con- trolling in the company reorganisation process should also take into account the “human capital” present in the company, who, as long as being active and well-in- formed, is able to ensure that all above-described func- tions of controlling may be fulfilled. Proper motiva- tional system allows for the employees to remain in- volved in the performance of common goals. Thus, the staff participate in the determination and accomplish- ment of tasks of companies. Controlling makes use of certain procedures and data from the accounting system. As an information sys- tem, operating in the company within the scope of plan- ning and reviewing, controlling and accounting have nu- merous common points. Controlling employs the analy- sis of the most sensitive areas of the company [Marciniak 2004, p. 13]. However, controlling puts an emphasis on managing the company, which is explicitly non-existent in the management accounting. The sys- tems of management accounting and controlling have a lot in common. Theoretical backgrounds of these areas of science are the same. The areas need to co-operate with each other, as each of them has its own role to play. 2. Types of controlling With regard to the timeline for setting targets and making decisions, one may distinguish strategic and operational controlling. The strategic controlling in- volves activities aimed at providing the company with a long-term operation, thanks to prior adjustment of the company to requirements of the business environment. Decisions taken within the scope of strategic controlling result from general intentions and aims defined by the company’s board of directors. The following elements are the most frequently quoted tasks of strategic controlling, to be found in the source literature [Lichtarski 2005, ps.35-38]: • reviewing and analysing information derived from internal and external environments, • establishing aims and long-term tasks, carrying out a study of their feasibility, • dividing long-term tasks into operational aims; checking their correctness, • creating a system of information flow, support- ing the decision-making process of the lower-level ma- nagers, • monitoring and carrying out a prior assessment of strategic tasks, along with an analysis of potential op- portunities and threats, • identifying deviations, • putting forward remedies and corrective ac- tions. Another, frequently cited division criterion is the function-related systematics of controlling, often re- ferred to as processual controlling. The said controlling relies on various functions performed by particular cells in the company. [Jędralska 2003, p. 48] Such a division criterion is connected with the scope in which control- ling is used in various areas of organisational structures. One can distinguish here: production controlling, logis- tics, marketing and sales controlling, HR controlling, fi- nancial and project-related controlling, R&D control- ling. 3. Stages of controlling in the company S. Nowosielski and R. Marczak [Nowosielski, Mar- czak 1996, p.109] claimed that controlling, viewed from the methodological point of view, should require to im- plement a series of analysis- and project-related works that may be defined, in details, in three stages: Stage I: preliminary findings related to: • the acquisition of top executives’ approval for the very basic idea of a new management system, which system significantly undermines deeply-rooted and proven methods of taking decisions, • the determination of main targets set on control- ling, which targets are to be fulfilled in economic cen- tres, • the creation of an implementation team, • the preparation of the company’s staff to face new organisational challenges, through a series of train- ing courses aimed at informing the employees of the or- ganisational matters, and the operation of controlling as a system based on a decentralised organisational struc- ture of the company, H. Dźwigoł 144 Економічний вісник Донбасу № 4(50), 2017 • the critical analysis of ongoing solutions, which analysis provides two types of information on the com- pany: „hard area” (structures, methods, procedures, techniques) and „soft area” (attitudes of the executives and the employees, their systems of values, opinions of trade unions). Stage II: designing organisational changes re- lated to: • the determination, in a detailed way, of aims, both strategic (elaboration and implementation of a sys- tem oriented towards decision-making processes) and operational ones (e.g. elaborating cost budgeting sys- tems, activity monitoring, etc.), • the general concept of the controlling system, in compliance with the following sequence: • aims => tasks => methods => procedures => in- struments => documents, • a preliminary assessment and verification of so- lutions during a training session. The training session should involve unit managers and their deputies, playing active roles in the process of implementation and subse- quent exploitation of a new system, • acceptance of the concept by the company’s board of directors, Stage III: implementation aimed at: • preparing for the implementation, that involves preparing detailed principles, documents on planning and settlement operations, and implementation sche- dules, based on priorly accepted and approved solutions, • correcting solutions during the system opera- tion, provided that at the first stage the operation of con- trolling has no payroll-related consequences to mana- gers and employees. Combining assessment factors with the payroll system is performed in compliance with the old rules. That will certainly be changed in future, when new “game rules” are accepted. The main purpose of the actions should involve the opportunity to make use of the company’s present infor- mation resources (located in the IT sources) for the sake of the employment of the controlling method. Equally important is to modify and extend the information re- sources so that one is able to gradually extend the appli- cation of controlling-related techniques and tools. 4. Budgeting in the company It is becoming necessary to separate responsibility centres from the company, which centres feature de- fined competencies and tasks, while using budgeting mechanisms. Maintaining a responsibility account results from the division of work as to managerial functions per- formed in the company. The implementation of respon- sibility centres allows to effectively use one’s economic, staff and organisational potential, which, in turn, con- tributes to a more effective operation of the company. Budgeting makes use of a database acquired during the exploitation of the accounts of costs, particularly with regard to volumes and structures of costs in parti- cular organisational units and of factors that influence their levels. This is a method of a current management of the company, determining the rules for planning and using of financial means in order to effectively perform production-related tasks. The budget may be described as an action plan ex- pressed in natural and value-related units, with a special emphasis on means for its performance and on a person responsible for its execution [Sierpińska, Niedbała, 2003, p.17]. Moreover, budgeting allows to delegate decision- related powers and responsibilities to the lower levels of the management. It also allows to maintain a common course of action for particular organisational cells. An essential element of the budgeting process is the controlling of tasks being performed. Controlling in question is a process of constant review whether predic- tions turn out to be compliant with the economic reality, whether these two are coherent. Controlling allows to distinguish any deviations in the economic process and to remove them promptly. 5. Implementation of controlling in the company In the company, of equal importance are manage- rial posts responsible for actions aimed at conquering new markets or actions covering the design of a new product or those that are involved in the performance of repeated functions. Fundamental factors of basic budgeting are sepa- rated areas of the company, being known as responsibi- lity centres (cost centres, profit centres). In modern com- panies, the responsibility centres should be managed by managers who have at their disposal a defined scope of power and responsibility. The key issue is to provide for an objective evaluation of the task performance. The responsibility centre may be: a plant, depart- ment, division, unit, or a separated part of the company’s activity, provided that its manager was equipped with decision-related powers, necessary to perform tasks. The responsibility centre needs to have just one manager and one scope of tasks to be performed. Should the scopes be undefined and imprecise, and should they overlap the scopes of other responsibility centres, then there shall appear a dilution of responsibility, dualism in the decision-making process, and eventually particular areas of the company’s activity shall suffer. The budgeting system in the company requires to identify responsibility centres as to: costs, revenues, profits and investments. The cost centre in the company is characterised by the following features: • it is the lowest in the hierarchy, • it manages the incurrence of costs, • it has no direct influence on the sales volume, H. Dźwigoł 145 Економічний вісник Донбасу № 4(50), 2017 • it may involve centres of administrative costs and other centres that are not directly connected with the operational activity. The decision-making scope of managers in cost centres is limited to the powers to decide on production volumes, quality of products or services, and to manage, in a proper way, resources contained in the budget. The assessment criterion related to the tasks performance in- fluences the costs incurred in the said centres, i.e. the ones that might be influenced by a manager of a given centre. The basic feature of the cost centre is the oppor- tunity to plan and inspect costs upon the performance of tasks. Thus, our role cannot be limited to maintaining the cost records, without the possibility to achieve ana- lytical information from particular responsibility cen- tres. The profit centre in the company may be charac- terised by the following features: • it is located at the middle level of the budgeting system structure; it manages the occurrence of costs and earning of revenues, • it does not affect the use of investment means, • may encompass units responsible for sales and production. The profit centre may consist of a few cost centres. The proper operation of the centre involves managing its revenues. The centre manager should be entitled to influence price policies, sales trends and volumes. The effectiveness of the centre should be measured by the difference between a value of net revenues and manu- facturing costs of a product, service, i.e. operational profit or gross profit and a net profit. 6. Advantages related to the implementation of controlling The advantages of the implementation of responsi- bility centres in companies consist of the following ele- ments: • introduction and development of a planning, controlling and managing system, dependent on results achieved by a given entity, • creation of a better information system in the company, • a stronger drive for employees and particular teams to achieve positive results, • a managerial awareness evolving around activ- ities which bring about positive results on the one hand, and which ensure cost-optimisation on the other hand, • a better awareness as to cost-inducing reasons, their necessity, and also opportunities to carry out opti- misation activities, • a reliable calculation of costs and results, • a faster reaction to diagnosed weaknesses of the company through the implementation of corrective ac- tions or their elimination, • a better motivation to achieve favourable re- sults by joining the effects of the responsibility centre with, e.g. remuneration systems, • a faster decision-making process, a better co-or- dination of actions in the decision-making process, • a shorter circulation of information, through the creation of a reporting system, adjusted to internal re- cipients of a given centre, • a better innovativeness and responsibility of employees for the company’s actions, • a greater involvement of the executives in the direct decision-making process, • a fast and effective provision of up-to-date in- formation for the managers, and the acceleration of the decision-making process, • a greater transparency of process creating val- ues in particular responsibility centres, and bonds be- tween them, Organisational units as responsibility centres shall contribute to the shift of some competencies and entitle- ments onto line managers. Therefore, the management processes in the company are being decentralised. It is thus possible to react more swiftly to the changes in the company’s environment. Furthermore, the company may be able to operate in a more flexible way, which adds to its competitive advantage in the market. Conclusion The introduction of controlling into the companies is becoming a dire necessity. Managing the company in the conditions of a fierce competition is getting more and more difficult, as it requires the co-ordination and integration of particular economic links carrying out their processes and projects within the scope of their ac- tivities. The implementation of controlling into the com- pany brings about the decentralisation of decisions and responsibilities; it thus fuels a demand for defined infor- mation, the latter being a pillar of the proper manage- ment. In the controlling-related management process it is extremely important to properly define the responsibil- ity centre. Depending on the character of an activity, tar- gets, tasks allocated to a given responsibility centre, one should define assessment factors that take into consider- ation various levels of decision-related independence and complexity of its management process. Separating from the company’s structure of centres of responsibility for action results is a complex process that requires a replacement of functional structures by matrix and divisionalized ones. Budgeting forces the executives to present aims and enterprises in digits, e.g. revenues, costs, profits. Information is a basic precondition for the design of controlling. It should be comprehensible, credible and accessible at due time. H. Dźwigoł 146 Економічний вісник Донбасу № 4(50), 2017 Controlling is a tool that assists the management or reorganisation processes; however, one should mention here sources of uncertainties, such as: a proper selection of gauges, volumes of acceptable deviations, volumes of planning gauges. The implementation of controlling into the com- pany requires an adjustment of the company’s organisa- tional structure to its new tasks. One should not forget about a proper location of the Controlling Department or of a controller in the organisational structure. The higher the location in the organisational structure, the greater the effectiveness of controlling. References 1. Dźwigoł H. Bussiness Management. Alpha Sci- ence International Ltd. Oxford, U.K, Wielka Brytania 2015. 2. Dźwigoł H. Bussiness Management. Narosa Publishing House (New Delhi, Chennai, Mumbai, Kol- kata). For Sale in India, Pakistan, Bangladesh, Nepal, Bhutan and Sri Lanka only. Indie 2015. 3. Dźwigoł H. Unternehmensmanagement im 21. Jahrhundert. Edition Winterwork Borsdorf, Niemcy 2014. 4. Dźwigoł H. Zarządzanie przedsiębiorstwem w warunkach XXI wieku. Wydawnictwo Politechniki Śląskiej. Gliwice 2013. 5. Dźwigoł H. Controlling w procesie zarządzania współczesnym przedsiębiorstwem. Wydawnictwo Politechniki Śląskiej. Gliwice 2011. 6. Jędralska K. Controlling w zarządzaniu przedsiębiorstwem między- narodowym, Prace Naukowe Akademii Ekonomicznej w Katowicach, Katowice 2003. 7. Kuc R.B. Kontroling narzędziem wczesnego ostrzegania, Wydawnictwo Menedżerskie PTM, Warszawa 2006. 8. Lichtarski J.M. Wdrożenie i stosowanie kontrolingu, a kształt kul- tury organizacyjnej przedsiębiorstwa, Przegląd Organi- zacji 9/2005. 9. Marciniak S. Controlling, filozofia pro- jektowania, Difin, Warszawa 2004. 10. Miśkiewicz R. Organisational structure in the process of integration on the example of iron and steel industry enterprises in Po- land. Warszawa 2017. 11. Nowosielski S., Marczak R. Metodyczne aspekty wdrażania controllingu w przed- siębiorstwie. Univeristy of Economics, Wrocław 1996, nr 725. 12. Lew G. Controlling przedsiębiorstw hand- lowych, Difin, Warszawa 2004. 13. Praca zbiorowa pod redakcją E. Nowaka „Controlling w przedsiębiorstwie. Koncepcje i instrumenty”, ODDK, Gdańsk 2003. 14. Lyashenko, V., Osadcha, N., Galyasovskaya, O., & Knyshek, O. (2017). Marketing prospects of small de- veloped African countries assessment for traditional Ukrainian exports. Economic Annals-XXI, 166 (7-8), 20-25, http://soskin.info/userfiles/ file/Economic-An- nals-pdf/DOI/ ea-V166-04.pdf. 15. Pająk, K., Ka- mińska, B., & Kvilinskyi, O. (2016). Modern trends of financial sector development under the virtual regional- ization conditions. Financial and credit activity: prob- lems of theory and practice, 2(21), 204-217, http://fkd.org.ua/article/ view/91052/92128. 16. Sier- pińska M., Niedbała B., Controlling operacyjny w prze- dsiębiorstwie, PWN, Warszawa 2003. 17. Vollmuth H.J. Controlling. Planning, kontrola, kierowanie. Pod- stawy budowy systemu controllingu. Agencja Wydawnicza „Placet”, Warszawa 2007. Джвігол Х. Контролінг як концепція управ- ління компанією Автор визначає сучасні концепції управління бізнесом. Управління розглянуто як система плану- вання, контролю, збору і обробки інформації. Ґрун- туючись на власному досвіді в діловій практиці, а також на теоретичному досвіді в галузі управління наукою, автор пропонує впровадити сучасний управлінський процес з урахуванням принципів контролю. Представлено переваги реалізованого контролю (з методологічної точки зору) з урахуван- ням ряду аналітичних та проектних робіт, які були визначені в три етапи. Ключові слова: контролінг, бюджетування в компанії, сучасні концепції управління, контроль процесу. Джвигол Х. Контроллинг как концепция управления компанией Автор определяет современные концепции управления бизнесом. Управление рассмотрено как система планирования, контроля, сбора и обработки информации. Основываясь на собственном опыте в деловой практике, а также на теоретическом опыте в области управления наукой, автор предлагает внедрить современный управленческий процесс с учетом принципов контроля. Представлены преиму- щества реализованного контроля (с методологиче- ской точки зрения) с учетом ряда аналитических и проектных работ, которые были определены в три этапа. Ключевые слова: контроллинг, бюджетирова- ние в компании, современные концепции управле- ния, контроль процесса. Dźwigoł H. Controlling as a сompany manage- ment concept The author defines contemporary concepts of busi- ness management. It perceives it as a system for plan- ning, controlling, collecting and processing information. Based on his own experience in business practice, and with the theoretical background in management science, he suggests the implementation of a modern manage- ment process taking into account the principles of con- trol. The author presented advantages of the imple- mented controlling (viewed from the methodological point of view), with a consideration given to a series of analysis- and project-related works that were defined in three stages. Keywords: controlling, budgeting in the company, modern management concepts, process control. Received by the editors: 18.11.2017 and final form 22.12.2017