Improvement of logistic activity in control system an industrial enterprise
In the article the analysis of forming of conceptual positions of relatively logistic management is conducted by sale activity as to important component part of control system by an enterprise. The role of logistic of sale is certain in activity of industrial enterprise. Fundamental conceptions of l...
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irk-123456789-1501572019-04-02T01:24:55Z Improvement of logistic activity in control system an industrial enterprise Мishura, V. Volodchenko, V. Marketing In the article the analysis of forming of conceptual positions of relatively logistic management is conducted by sale activity as to important component part of control system by an enterprise. The role of logistic of sale is certain in activity of industrial enterprise. Fundamental conceptions of logistic are presented. It is well-proven that advantages of logistic management is providing of integrating, system, to the management complexity by resource and informative streams, that provides synchronization of business processes and case (planning, organizations, motivations, control, co-ordination) frame, creates new possibilities of height of valueadded and providing of competitiveness of enterprise. У статті проведено аналіз формування концептуальних положень щодо логістичного управління збутовою діяльністю як важливого складника системи управління підприємством. Визначено роль логістики збуту в діяльності промислового підприємства. Представлено фундаментальні концепції логістики. Доведено, що перевагами логістичного управління є забезпечення інтегрованості, системності, комплексності управління ресурсними та інформаційними потоками, що забезпечує синхронізацію бізнес-процесів і моделі управління (планування, організації, мотивації, контролю, координації), створює нові можливості зростання доданої вартості та забезпечення конкурентоспроможності підприємства. В статье проведен анализ формирования концептуальных положений относительно логистического управления сбытовой деятельностью как важной составной части системы управления предприятием. Определена роль логистики сбыта в деятельности промышленного предприятия. Представлены фундаментальные концепции логистики. Доказано, что преимуществами логистического управления является обеспечение интегрированности, системности, комплексности управления ресурсными и информационными потоками, которое обеспечивает синхронизацию бизнес-процессов и модели управления (планирования, организации, мотивации, контроля, координации), создает новые возможности роста добавленной стоимости и обеспечения конкурентоспособности предприятия. 2018 Article Improvement of logistic activity in control system an industrial enterprise / V. Мishura, V. Volodchenko // Економічний вісник Донбасу. — 2018. — № 4 (54). — С. 100-105. — Бібліогр.: 11 назв. — англ. 1817-3772 http://dspace.nbuv.gov.ua/handle/123456789/150157 338.45:658.8 en Економічний вісник Донбасу Інститут економіки промисловості НАН України |
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Marketing Marketing Мishura, V. Volodchenko, V. Improvement of logistic activity in control system an industrial enterprise Економічний вісник Донбасу |
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In the article the analysis of forming of conceptual positions of relatively logistic management is conducted by sale activity as to important component part of control system by an enterprise. The role of logistic of sale is certain in activity of industrial enterprise. Fundamental conceptions of logistic are presented. It is well-proven that advantages of logistic management is providing of integrating, system, to the management complexity by resource and informative streams, that provides synchronization of business processes and case (planning, organizations, motivations, control, co-ordination) frame, creates new possibilities of height of valueadded and providing of competitiveness of enterprise. |
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Article |
| author |
Мishura, V. Volodchenko, V. |
| author_facet |
Мishura, V. Volodchenko, V. |
| author_sort |
Мishura, V. |
| title |
Improvement of logistic activity in control system an industrial enterprise |
| title_short |
Improvement of logistic activity in control system an industrial enterprise |
| title_full |
Improvement of logistic activity in control system an industrial enterprise |
| title_fullStr |
Improvement of logistic activity in control system an industrial enterprise |
| title_full_unstemmed |
Improvement of logistic activity in control system an industrial enterprise |
| title_sort |
improvement of logistic activity in control system an industrial enterprise |
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Інститут економіки промисловості НАН України |
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2018 |
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Marketing |
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http://dspace.nbuv.gov.ua/handle/123456789/150157 |
| citation_txt |
Improvement of logistic activity in control system an industrial enterprise / V. Мishura, V. Volodchenko // Економічний вісник Донбасу. — 2018. — № 4 (54). — С. 100-105. — Бібліогр.: 11 назв. — англ. |
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Економічний вісник Донбасу |
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2025-07-12T23:46:53Z |
| last_indexed |
2025-07-12T23:46:53Z |
| _version_ |
1837486851485597696 |
| fulltext |
V. Мishura, V. Volodchenko
100
Економічний вісник Донбасу № 4(54), 2018
UDC 338.45:658.8
V. Мishura,
PhD (Economics),
V. Volodchenko,
PhD (Technique),
Donbass state machine-building academy, Kramatorsk
IMPROVEMENT OF LOGISTIC ACTIVITY IN CONTROL SYSTEM
AN INDUSTRIAL ENTERPRISE
Problem statement. Modern requirements of the
competitive environment require industrial enterprises
to optimize the costs associated with the creation and
accumulation of stocks, in particular, the synchroniza-
tion of the processes of delivery of material resources
and finished products in the necessary quantities when
they need the relevant links of the production system
and distribution. Due to changes in the environmental
processes, the operation of industrial enterprises re-
quires the application and introduction of the newest
methods in their management. At the same time, it is not
enough to make effective management decisions, to
strive for the efficiency of conducting business in ge-
neral.
This requires an in-depth study of modern manage-
ment practices, in particular, logistics based on tradi-
tional approaches and is a driving element of production
management and resource management processes.
Analysis of recent research and publications.
Significant contributions to the formation, development
of the theory and methodology of logistics were made
by representatives of leading foreign and domestic
scientific schools, such as I. Aksenov, B. Anikin,
M. Aristarkhova, A. Hadzhinsky [2], O. Deineka,
L. Dykan, Y. Zadvorny, V. Kopytko, D. Lambert,
M. Oklander, A. Polyanska, T. Rodkina [1], J. Fern,
L. Sparks, J. Stoke, L. Frolova and others.
Despite the emergence of a large number of works
on logistics, some of the fundamental issues of forming
the logistic concept of industrial-industrial enterprises
are researched less well-researched. Most Ukrainian in-
dustrial enterprises at the present stage lack understand-
ing and strategic vision of managing logistics processes
and do not pay sufficient attention to optimization and
improvement of these processes, focus on maximizing
profits in the short-term.
The aim of the article is the formation of concep-
tual approaches to the improvement of logistical activi-
ties in the management system of an industrial enter-
prise.
Presenting the main material. The development
of the economic sectors requires additional reserves for
expansion of production capacities of enterprises, sto-
rage, processing and transportation of products and
goods. It is logistics that allows you to link the economic
interests of the product manufacturer and its consumer.
As the emergence and development of new organiza-
tional forms, implementing the processes of movement
of goods, are becoming increasingly important integra-
tion forms of management and coordination, providing
logistical processes for the interaction of enterprises-
manufacturers, consumers, intermediaries, warehouses
and transport [1].
According to the World Bank's 2016 index of lo-
gistics efficiency (LPI), Ukraine ranks 80th among 160
countries (in 2014 - 61st place). The constituent parts of
this index are: 116 positions on the indicator of customs
clearance of goods, 54 - on the timeliness of delivery of
goods to destinations [3]. The relations that go beyond
the industrial enterprise are affected by a significant
number of random environmental factors, which are
poorly subject to analysis and forecasting, which are in-
terconnected in complex interconnectivity and intercon-
nectivity. The use of logistics in the management pro-
cess of an industrial enterprise should be carried out sys-
tematically.
There are four consecutive stages of development
of logistics systems. The first stage of the development
of logistics has the following characteristics: enterprises
work on the basis of the implementation of variable-
daily scheduled tasks; the form of logistics management
is the least advanced; the scope of the logistics system
is related only to the organization of the conservation of
finished products and its transportation. The system
operates on the principle of direct response to daily fluc-
tuations in demand and problems in the process of pro-
duct distribution.
The effectiveness of the logistics system at this
stage of its development at the enterprise is estimated by
the amount of the share of transportation costs and other
operations on distribution of products in the total profit
of the enterprise [2].
At the second stage of development, the control of
the logistics system extends to such functions as: cus-
tomer service; order processing; preservation of finished
products at the enterprise; stock management of finished
products; logistics system work planning. To perform
these tasks, appropriate computer programs are used,
Marketing
V. Мishura, V. Volodchenko
101
Економічний вісник Донбасу № 4(54), 2018
which makes it possible to simplify the process of as-
sessing and substantiating management decisions.
At the third stage of development, logistics enables
to control logistics operations – from procurement of
raw materials to service to the end user of products. Ad-
ditional functions of this stage are: delivery of raw ma-
terials to the enterprise; sales forecasting; production
planning; extraction or purchase of raw materials; ma-
nagement of stocks of raw materials or work in progress;
design of logistics systems [2].
The fourth stage of logistics system development is
similar to the third, but it has one difference. At this
stage, the processes of planning and controlling logistics
operations with marketing, sales, production and fi-
nance operations are integrated.
Such integration contributes to the fact that the op-
posing objectives of different divisions of the enterprise
are periodically associated, the management of the sys-
tem is carried out on the basis of long-term planning,
and the work of the system itself is assessed in accor-
dance with the requirements of international standards
[2].
In order to provide an effective management sys-
tem for an industrial enterprise, it is necessary to have,
first and foremost, well-thought out concepts of the
manufacturer, the consumer and the concept of the lo-
gistics system of the enterprise as a whole.
The formation of conceptual provisions on logistic
management of sales activities as an important compo-
nent of the enterprise management system requires a
certain streamlining of the conceptual apparatus and the
clarification of the essence and the relationship between
such concepts as "sales", "marketing activity", "market-
ing logistics", "logistics management".
The study and systematization of scientific ap-
proaches to the essence of the concept of "sales" from
the standpoint of logistics management makes it pos-
sible to consider it not as the final stage of the relation-
ship between the seller and the buyer, and a complex
process, which includes all operations and a set of
measures for transportation, storage, storage, develop-
ment, promotion to wholesale and retail trade points,
pre-sale training and direct sale of goods, taking into ac-
count the location of the manufacturer and consumer.
In this approach, the sales activity of the enterprise
(as a set of measures onproduct sales) and its efficiency
(as the maximum possible economic effect of the imple-
mentation of the trade agreement at each stage of pro-
duct promotion) is the result of the coordination of in-
terests and requirements of the manufacturer, interme-
diaries and consumers [4].
It is worth noting that sales activity in the condi-
tions of implementation of the model of logistic ma-
nagement of the enterprise turns into its most important
functional component, which determines not only the
effectiveness of economic activity, but also the pro-
spects for its further development (fig. 1).
The role of sales logistics in the management system of an industrial enterprise
is a continuation of production activity, not only stores created, but also creates additional consumer value and value of
goods, thereby increasing its total cost
is aimed at the commercial completion of marketing and management, as well as the real completion of the enterprise's
production activities; simultaneously reveals, forms and implements not only concrete economic results of its activity, but
also concrete needs of specific consumers. That is, as one of the most important administrative functions of an industrial
enterprise, it not only embodies its corporate mission, but also to a certain extent defines it
is one of the sources of creating a competitive advantage both for the product and for the enterprise as a whole
Fig. 1. The role of sales logistics in the enterprise activity
[formed by the authors on the basis of the source 7]
The main criterion for evaluating the model of lo-
gistics management marketing activities there are new
opportunities for creating added value and ensuring the
competitiveness of the enterprise. Effectiveness of lo-
gistics management sales activities determined a combi-
nation of conditions and factors (internal and external),
namely:
1) a system of economic relations, which should be
evaluated first of all: the current system of relations in
the field of commodity-money exchange [5; 6]; terms
V. Мishura, V. Volodchenko
102
Економічний вісник Донбасу № 4(54), 2018
of bringing goods from the manufacturer to consumers;
a complex of relationships that include legal, commer-
cial and technological operations; conditions for the
realization of the economic interests of the producer (ob-
taining business profits) on the basis of satisfying the ef-
fective demand of consumers [7, p. 50-60];
2) the conditions and possibilities for reconciling
the interests of the manufacturer and the consumer: the
reasonableness strategic decisions in the field of sales in
general and strategies for the sale of a particular product
to a particular buyer [8], the conditions for maximizing
the benefits of the sale of a trade for each of the partners
with the primary consideration of interests and require-
ments of the intermediate or end-user [9];
3) the complexity of the enterprise management
system, taking into account the concept of logistics
sales, which involves the assessment of such processes:
the availability and effectiveness of the chosen strategy
of enterprise management; complexity of procedures
(actions, operations) promotion of finished products to
the market for business profit; organization of commo-
dity exchange of finished products for obtaining busi-
ness profit;
4) the integrity of the process of logistics manage-
ment marketing activities, which should cover: planning
volume of sales of goods taking into account the ex-
pected level of profit; search and selection of the best
supplier partner (buyer); bidding, including price setting
in accordance with the quality of goods and the intensity
of demand; Identification and active use of factors
that can accelerate sales and increase profits from sales
[10].
The effectiveness of the sales activity of an enter-
prise is determined by the aggregate indicators of eco-
nomic activity, which should be evaluated from diffe-
rent positions of application. Тhe combination of quan-
titative and qualitative criteria and indicators, as well as
through comparison the received economic result from
the sales activities of the enterprise with the costs of its
achievement (labor costs, material costs, other costs)
and resources used (labor, production facilities, finan-
cial resources).
Conceptually important, therefore, is the approach
in which sales activity should be considered as a process
of organizational and economic operations, which in-
cludes the marketing aspect (research and analysis of
market conditions, determination of sales volumes, se-
lection and management of distribution channels) and
the logistic aspect (transportation, warehousing , inven-
tory management, order maintenance) and is carried out
to achieve economic results from sales of products to
consumers and create a positive image of the company
in the market.
This approach should be the basis for the formation
of a logistics management system sales activities of the
enterprise, which is an integral part of the organization
of production activities of the enterprise.
In fact, the concept of logistics management is a
meaningful set of views on the object (fragment) of
reality, their way of understanding and interpretation.
At the same time, it is she who acts as a leading
idea in the system of theoretical and methodological
knowledge (characteristics, parameters); Organically
combines and implements cognitive, hermeneutical and
methodological functions, providing the subject with
knowledge of the surrounding reality, methods and facts
of cognition, developing schemes for its interpretation
and explanation. These concepts are the promotion (pro-
vision) of the industrial and commercial activity of the
industrial enterprise as a streaming process in order to
achieve efficiency and competitiveness for enterprises
that are participants in the supply chain.
Accordingly, the concept of logistics is a set of
special rules and methods for organizing and managing
the movement of stocks, based on the understanding and
implementation of this idea. It is logistical concepts for
business organization that is a paradigm, a guiding idea,
a platform for business support. The emergence and de-
velopment of logistics concepts are closely related to the
evolution of business in industrialized countries. But
scientific discussions about the definition of the essence
of this derivation are also at the present stage, it is be-
lieved that the concept of logistics is:
– a system of views on the improvement of eco-
nomic activity through the streamlining of material
flows;
– formation of conceptual approaches to the imple-
mentation of economic compromises, that is, the harmo-
nization of economic interests;
– the way of thinking, the philosophy of activity,
according to which partial optimization of the logistic
functions performed together should be avoided by
identifying the real possibilities for their balance and en-
suring the delivery of the goods "on time" and so on.
A significant amount of logistic concepts in the
general approach can be reduced to two general general
conceptual provisions:
1) the object of logistics is a certain multi-level
flow process with variations of combinations of its com-
ponents;
2) the concept covers a certain system integrity of
the elements of the streaming process, as well as some
aspects of its formation and flow.
The concept of building logistics systems includes
the following key approaches and directions of research
when creating or analyzing: a system approach; ac-
counting of total expenses; provision of the necessary
protocol of service within the framework of the system;
system efficiency; adaptability; the presence of hetero-
geneous bonds; emergence Fundamental concepts in lo-
gistics are informational, marketing and integral (the
concept of integrated logistics) (fig. 2).
It should be noted that the integral concept is the
development of the essence of the marketing concept,
V. Мishura, V. Volodchenko
103
Економічний вісник Донбасу № 4(54), 2018
taking into account the current stage of business deve-
lopment in the country, regarding: Understanding of
market and logistics mechanisms as interconnected stra-
tegic elements for providing competitive opportunities
of the enterprise; integration perspectives of logistic
partnership, new organizational (structural) relations.
Fig. 2. Fundamental concepts of logistics
[formed by the authors on the basis of sources 1; 2]
Consequently, the clearly conceived concept of lo-
gistics contributes to the appropriate specification of the
logistics system of a specific industrial and industrial
enterprise and the selection of the typology of the orga-
nizational structure of the enterprise logistics (in partic-
ular, when selecting one of the possible, such as frag-
mented logistics processes, centralized logistics (linear
and expert guidance from the center);, decentralized lo-
gistics directorates, staff structure (expert guidance from
the center, linear in-situ), logistics as a profit center and
subsidiary) that will enable the development of alterna-
tive scenarios for such implementation (with further
analysis and optimal selection) and affect various as-
pects of enterprise management.
Special technologies due to this choice will serve
as a tool for the formation of special management influ-
ences on the flow processes of materials and finished
products of industrial and industrial enterprises, which
will promote their efficiency, in particular, such as the
organization of cargo transportation, the optimization of
the level of warehouse reserves, the control of the sup-
ply chain, compliance with agreements with partners,
etc., as a consequence, the reduction of losses and costs
of different types (from transaction to internal produc-
Fundamental Logistics Concepts
informational
marketing
integral
The main idea is to formulate the general problem of man-
aging the material flow of a business object (an industrial
enterprise in general or a separate functional area: supply,
production, sales) and simultaneously synthesize infor-
mation and computer security solution to the problem
Emphasizes the attention of the management of the indus-
trial enterprise to the organization of the logistics process to
increase competition in the market through the adoption of
optimal solutions in distribution, forecasting demand for
products, integration of logistics operations and functions
of physical distribution, a certain restructuring of logistics
management in the enterprise
Consider logistics as a synthetic management tool inte-
grated with the material flow to achieve business goals. In-
dividual enterprises (firms, organizations) systems are con-
sidered as centers of logistic activity, directly or indirectly
linked to a single integral process of management of major
and associated flows for the most complete and qualitative
satisfaction of demand in accordance with their specific
needs and business objectives
V. Мishura, V. Volodchenko
104
Економічний вісник Донбасу № 4(54), 2018
tion) and the cost of finished products, which leads to
the form Optimal price of sales and corresponding ser-
vice in combination with improving the quality of work
and optimizing the number of employees, turnover of
working capital, clarity and literacy of enterprise ma-
nagement in the period of growth and development to
provide competitive advantages.
Conclusions. The modern concept of the activities
of industrial enterprises requires the active implementa-
tion of the principles, methods, methods of logistics
management. The advantages of logistics management
are to ensure the integrity, systematic, integrated ma-
nagement of resource and information flows, which pro-
vides synchronization of business processes and man-
agement model (planning, organization, motivation,
control, coordination), creates new opportunities for
growth of added value and ensuring the competitiveness
of the enterprise.
From these positions it is important to take into ac-
count the basic provisions of the formation of logistics
management sales activities in the management system
of the enterprise, which plays in its modern development
is extremely important role and in its content is the con-
tinuation of production activities.
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Мішура В. Б., Володченко В. В. Удосконалення
логістичної діяльності в системі управління проми-
словим підприємством
У статті проведено аналіз формування концепту-
альних положень щодо логістичного управління збуто-
вою діяльністю як важливого складника системи уп-
равління підприємством. Визначено роль логістики
збуту в діяльності промислового підприємства. Пред-
ставлено фундаментальні концепції логістики. Дове-
дено, що перевагами логістичного управління є забез-
печення інтегрованості, системності, комплексності
управління ресурсними та інформаційними потоками,
що забезпечує синхронізацію бізнес-процесів і моделі
управління (планування, організації, мотивації, кон-
тролю, координації), створює нові можливості зрос-
тання доданої вартості та забезпечення конкуренто-
спроможності підприємства.
V. Мishura, V. Volodchenko
105
Економічний вісник Донбасу № 4(54), 2018
Ключові слова: логістика, логістична діяльність,
збут, промислове підприємство, види економічної дія-
льності, конкурентні переваги, управління збутовою
діяльністю.
Мишура В. Б., Володченко В. В. Усовершен-
ствование логистической деятельности в системе
управления промышленным предприятием
В статье проведен анализ формирования концеп-
туальных положений относительно логистического
управления сбытовой деятельностью как важной со-
ставной части системы управления предприятием.
Определена роль логистики сбыта в деятельности про-
мышленного предприятия. Представлены фундамен-
тальные концепции логистики. Доказано, что преиму-
ществами логистического управления является обеспе-
чение интегрированности, системности, комплексно-
сти управления ресурсными и информационными по-
токами, которое обеспечивает синхронизацию бизнес-
процессов и модели управления (планирования, орга-
низации, мотивации, контроля, координации), создает
новые возможности роста добавленной стоимости и
обеспечения конкурентоспособности предприятия.
Ключевые слова: логистика, логистическая дея-
тельность, сбыт, промышленное предприятие, виды
экономической деятельности, конкурентные преиму-
щества, управление сбытовой деятельностью.
Мishura V., Volodchenko V. Improvement of lo-
gistic activity in control system an industrial enterprise
In the article the analysis of forming of conceptual
positions of relatively logistic management is conducted by
sale activity as to important component part of control sys-
tem by an enterprise. The role of logistic of sale is certain
in activity of industrial enterprise. Fundamental concep-
tions of logistic are presented. It is well-proven that ad-
vantages of logistic management is providing of integra-
ting, system, to the management complexity by resource
and informative streams, that provides synchronization of
business processes and case (planning, organizations, mo-
tivations, control, co-ordination) frame, creates new possi-
bilities of height of valueadded and providing of competi-
tiveness of enterprise.
Keywords: logistic, logistic activity, sale, industrial
enterprise, types of economic activity, competitive edges,
management by sale activity.
Received by the editors: 13.11.2018
and final form 14.12.2018
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