Marketing Research in the Marketing Information System
The article defines the essence of the concept of marketing information, marketing research and a hierarchy of these concepts. The classification of marketing information, which has an applied focus on the creation of special databases, is analyzed. The essence of marketing research and their role i...
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| Datum: | 2019 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Інститут економіки промисловості НАН України
2019
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| Schriftenreihe: | Економічний вісник Донбасу |
| Schlagworte: | |
| Online Zugang: | http://dspace.nbuv.gov.ua/handle/123456789/169030 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Zitieren: | Marketing Research in the Marketing Information System / I. Pedko, V. Hordiienko // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 138-143. — Бібліогр.: 13 назв. — англ. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Zusammenfassung: | The article defines the essence of the concept of marketing information, marketing research and a hierarchy of these concepts. The classification of marketing information, which has an applied focus on the creation of special databases, is analyzed. The essence of marketing research and their role in the marketing information system are described. It is substantiated that, in the context of uncertainty, the importance of effective operation of the marketing research subsystem, whose role is to collect the necessary information to make management decisions, increases, that are designed to eliminate market uncertainty and reduce the risks of entrepreneurial activity in the management decision-making process for problem areas of marketing. |
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