Staff training and professional skills improvement for ensuring tourism development in the Donetsk region
Advancement expediency of staff training and professional skills improvement in the tourism sector in the context of the Donetsk region’s preparation for Euro 2012 is grounded. Preparatory organizational measures of training and professional skills improvement of state and local government officials...
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irk-123456789-239982022-09-29T21:46:20Z Staff training and professional skills improvement for ensuring tourism development in the Donetsk region Konishcheva, N.I. International and Regional Economics Advancement expediency of staff training and professional skills improvement in the tourism sector in the context of the Donetsk region’s preparation for Euro 2012 is grounded. Preparatory organizational measures of training and professional skills improvement of state and local government officials vested with authority in public tourism administration are developed. Key words: tourism business, accompanying fields of economic activity, public administration of tourism development, staff training and skills improvement in tourism. У статті обґрунтовано доцільність удосконалення системи підготовки та підвищення кваліфікації кадрів у туристичній сфері в контексті підготовки Донецької області до Євро-2012. Розроблено заходи щодо організації підготовки та підвищення кваліфікації державних службовців та посадових осіб місцевого самоврядування, на яких покладено повноваження з вирішення питань у сфері державного управління туризмом. Ключові слова: туристичний бізнес, супутні сфери економічної діяльності, державне управління розвитком туризму, підготовка та підвищення кваліфікації кадрів у туристичній сфері. В статье обоснована целесообразность совершенствования системы подготовки и повышения квалификации кадров в туристической сфере в контексте подготовки Донецкой области к Евро-2012. Разработаны мероприятия по организации подготовки и повышения квалификации государственных служащих и должностных лиц местного самоуправления, на которых возложены полномочия по решению вопросов в сфере государственного управления туризмом. Ключевые слова: туристический бизнес, сопутствующие сферы экономической деятельности, государственное управление развитием туризма, подготовка и повышение квалификации кадров в туристической сфере. 2010 Article Staff training and professional skills improvement for ensuring tourism development in the Donetsk region / N.I. Konishcheva // Економічний вісник Донбасу. — 2010. — № 4(22). — С. 63-70. — Бібліогр.: 30 назв. — англ. 1817-3772 http://dspace.nbuv.gov.ua/handle/123456789/23998 [338.48-051:005.963](477.62) en Економічний вісник Донбасу Інститут економіки промисловості НАН України |
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International and Regional Economics International and Regional Economics |
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International and Regional Economics International and Regional Economics Konishcheva, N.I. Staff training and professional skills improvement for ensuring tourism development in the Donetsk region Економічний вісник Донбасу |
| description |
Advancement expediency of staff training and professional skills improvement in the tourism sector in the context of the Donetsk region’s preparation for Euro 2012 is grounded. Preparatory organizational measures of training and professional skills improvement of state and local government officials vested with authority in public tourism administration are developed. Key words: tourism business, accompanying fields of economic activity, public administration of tourism development, staff training and skills improvement in tourism. |
| format |
Article |
| author |
Konishcheva, N.I. |
| author_facet |
Konishcheva, N.I. |
| author_sort |
Konishcheva, N.I. |
| title |
Staff training and professional skills improvement for ensuring tourism development in the Donetsk region |
| title_short |
Staff training and professional skills improvement for ensuring tourism development in the Donetsk region |
| title_full |
Staff training and professional skills improvement for ensuring tourism development in the Donetsk region |
| title_fullStr |
Staff training and professional skills improvement for ensuring tourism development in the Donetsk region |
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Staff training and professional skills improvement for ensuring tourism development in the Donetsk region |
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staff training and professional skills improvement for ensuring tourism development in the donetsk region |
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Інститут економіки промисловості НАН України |
| publishDate |
2010 |
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International and Regional Economics |
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http://dspace.nbuv.gov.ua/handle/123456789/23998 |
| citation_txt |
Staff training and professional skills improvement for ensuring tourism development in the Donetsk region / N.I. Konishcheva // Економічний вісник Донбасу. — 2010. — № 4(22). — С. 63-70. — Бібліогр.: 30 назв. — англ. |
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Економічний вісник Донбасу |
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63
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
Definition of the Problem. Tourism business is one
of the activities which promote rapid restoration of the
economic growth. Combination of the latest advances in
various fields of tourism industry, ICT and social research
encourages entrepreneurship in the services sector and
related areas of economic activity (transportation, trade,
public catering, construction, agriculture, production of
souvenirs, post and telecommunications, etc.),
modernization and competitiveness of the economy, and
improving the image of attractiveness of the regions, as
well as the country as a whole.
Passing of the Resolution of the Cabinet of Ministers
of Ukraine No. 583 as of Apr 29, 2002 “On the approval
of the ‘2002—2010 National Program of Tourism
Development’” and the Law of Ukraine No. 1282IV as of
Nov 18, 2003 “On Amending the Law of Ukraine ‘On
tourism’” contributed to the development of tourism
industry, creating a new image of Ukrainian tourism. By
the Decree of the President of Ukraine No. 136/2007 as
of Feb 21, 2007, the year of 2008 was declared to be the
Year of tourism and resorts. In 2009 in Ukraine there was
successfully held the UEFA European Under19 Football
Championship “Euro2009”. The number of foreign citizens
visiting Ukraine increased 3.25 times between 2000 and
2009 — from 6.4 to 20.8 million people [1, p. 500; 2].
Nowadays, Ukraine, together with Poland, is
preparing for the Euro2012. The attractive image of
Ukraine on the international arena is to be created by the
new generation of highly skilled tourism industry staff,
who will renew and further develop the traditions of
Ukrainian hospitality, provide both domestic and foreign
tourists with high quality service.
Under these circumstances, staff training
requirements in the tourism industry sectors are
significantly increasing — ranging from skills improvement
of civil servants and local government officials vested with
authority in public tourism and resorts administration, to
training managers, guides, interpreters and other services
sector staff. Only a high level of training can provide
adequate competitiveness of the Ukrainian tourist product
in the domestic and international tourism market.
The level of staff training in tourism does not always
meet the market needs. This indicates the necessity of
improving the current staff preparation system of the
tourism sphere and enhancing the staff professionalism.
That is why in recent years in the scientific literature
more and more attention is being paid to improving the
training of professional staff [3—12].
Therefore, the purpose of this research is to
develop proposals for improving staff preparation of the
tourist sector. These proposals will be considered on the
example of the Donetsk region, where there are being
performed intensive preparations for the 2011 Ukraine-
Russia Economic Summit, Euro2012 and other
international level events, which promote the development
of various tourism types.
The results of scientific research. Let us consider
tourism sector staff training and retraining problems
which have emerged in the recent years, when tourism
development in Ukraine has been characterized by positive
and strong dynamics. During 2000—2008 the number
of tourists served by the Ukrainian tourist business entities
increased by 51 % — from 2,014 to 3,042 thousand
people. The number of domestic tourists increased from
1,351 to 1,387 thousand people or by 2.7 %, and the
number of sightseers — by 46.4 %, from 1,644 to 2,406
thousand people [1, p. 500].
In the Donetsk region, even higher growth rate of
tourist and excursion activities has been observed. The
number of tourists in the region served by the Ukrainian
tourist business entities increased in the period of 2000
and 2008 from 77.7 to 155.9 thousand people, or 2 times,
especially inland tourists — from 53.9 to 90.6 thousand
people or by 68 %, sightseers — from 19.9 to 21.9
thousand people or by 10.5 % (see Table 1). In 2008
alone in the region there were held 32 exhibitions and 17
fairs attended by 3,178 participants, including 233
foreigners. During 2005—2008 their number increased
6.7 times [13, p. 419]. In 2006, the volume of tourist
services in the region amounted to 196.3 million UAH, in
2007 — 236.5 UAH, in 2008 — 318.0 UAH, in 2009 —
351.7 million UAH [14, p. 101].
The global financial crisis in 2008—2009
significantly affected population’s incomes and tourism
services market. In 2009, the number of foreign citizens
who visited Ukraine decreased, compared with 2008,
from 25.4 to 20.8 million people, or by 18.1 %. The
number of tourists served by the Ukrainian tourist
business entities decreased from 3.04 to 2.29 million
people, or by 24.7 %, especially of inland tourists — from
1.39 to 1.09 million people or by 21.6 %. The number of
sightseers decreased from 2.41 to 1.91 million people,
УДК [338.48-051:005.963](477.62)
N. I. Konishcheva,
Dr. of Sciens (Economics), Prof.,
Donetsk Institute of Psychology and Entrepreneurship
STAFF TRAINING AND PROFESSIONAL SKILLS IMPROVEMENT
FOR ENSURING TOURISM DEVELOPMENT IN THE DONETSK REGION
64
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
or by 20.7 %. The impact of the global financial crisis
on tourism traffic in the Donetsk region is presented in
Table 1 and Fig. 1.
Based on the growth trends in the field of serving
tourists and sightseers, as well as on the complication of
tasks of the state and regional administrations, in the Donetsk
region constant work is carried out to improve the system
and organizational structure of this activity sphere. In the
“2002—2010 National program of tourism development” it
is noted that one reason for the impairment in the given area
in Ukraine is the lack of an integrated tourism management
system in the regions [15, p. 145]. Therefore, implementation
of government should be performed by means of
coordinating the central and local executive bodies, local
self-government bodies and business entities.
In order to improve management of tourism and
resorts in the Donetsk region in 2000—2003 the necessity
to create an independent structural unit at the Regional
state administration was grounded [16—18]. On the basis
of these proposals, the Department of tourism and resorts
consisting of three employees was created at the Regional
state administration by the Regional state administration
head’s order No. 823 as of Dec 30, 2003.
Recommendations on enhancing the role of executive
and local self-government bodies and on intensifying
tourism activities in the region were included into the
“2005—2010 Integrated program of tourism and recreation
industry development” approved by the Donetsk region
council on Feb 25, 2005. There was grounded the
expediency of creation and development of the statute of
the “Regional coordinating council on issues of tourism
and recreation industry development” as a consultative and
advisory body at the Regional state administration. This
statute was approved by the order of the Donetsk regional
state administration head No. 136 as of Apr 28, 2005. By
the orders of the Regional state administration head No. 536
as of Nov 02, 2006 and No. 105 as of Mar 05, 2010, the
personnel structure of the “Regional coordinating council
on issues of tourism and recreation industry development”
was defined [19—21].
In 2005 due to the reorganization of the State
Tourism Administration of Ukraine and the Ministry of
Culture and Arts of Ukraine into the Ministry of Culture
and Tourism of Ukraine according to the Decree of the
President of Ukraine No. 680/2005 as of Apr 20, 2005
“On the Ministry of Culture and Tourism of Ukraine”,
Department of tourism and resorts of the Donetsk region
state administration was reorganized into the sector of
culture and tourism.
In the same way, the tourism governance structure
in towns and regions was reorganized. According to the
administrative and territorial system in the Donetsk region
as of 2010 there were 28 city councils, 23 city district
councils, 253 village councils and 18 district state
administrations. In each of these bodies, a circle of civil
servants and local self-government entity representatives
was to be defined, which were vested with the authority
related to performing the tasks in tourism sphere.
As the most regions of Ukraine, the Donetsk region
lacks special units (departments, divisions, sectors) on
tourism issues both in local executive and self-government
bodies. The department of recreational sphere and tourism
Table 1
Dynamics of tourist flows in Ukraine and the Donetsk region, in thousand people
Years Indicators
2000 2005 2007 2008 2009 5:2 6:5
1 2 3 4 5 6 7 8
Number of tourists served by
Ukrainian tourist business entities
Ukraine 2014.0 1826.0 2864.0 3042.0 2290.1 1.51 0.75
Donetsk region 77.7 106.5 151.9 155.9 123.0 2.01 0.79
Number of inland tourists
Ukraine 1351.0 932.0 2155.0 1387.0 1094.2 1.03 0.79
Donetsk region 53.9 65.6 85.7 90.6 69.7 1.68 0.77
Number of tourists (citizens of
Ukraine) who traveled abroad
Ukraine 285.0 567.0 336.0 1282.0 913.6 4.50 0.71
Donetsk region 22.1 39.9 64.5 61.8 50.2 2.80 0.81
Number of foreign tourists
Ukraine 378.0 327.0 373.0 373.0 282.3 0.99 0.76
Donetsk region 1.6 1.0 1.7 3.5 3.1 2.19 0.89
Number of sightseers
Ukraine 1644.0 1705.0 2393.0 2406.0 1909.4 1.46 0.79
Donetsk region 19.9 26.4 20.5 22.0 14.8 1.11 0.67
65
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
consisting of three employees was created by the
Slovyansk city council; the departments of culture and
tourism operate in Donetsk and Mariupol city councils.
In Pershotravnevy and Novoazovsk districts, only a single
employee is engaged in tourism development. In some
city councils there are no such employees at all. Lack of
separate units, which would undertake the organization
of the tourism and resort activities management at the
appropriate level, leads to the situation where issues
relating to tourism development are being solved from
time to time by different employees when they are given
appropriate instructions.
However, after adoption of the Law of Ukraine
No. 1282IV as of Nov 18, 2003 “On amending the Law
of Ukraine ‘On Tourism’”, the responsibility of local
executive and self-government bodies for tourism
development in the regions increased significantly
[22, p. 40]. They are responsible for elaborating the local
tourism development programs; performing measures
related to protection and preservation of local tourism
resources; upgrading tourist services in hotels, motels,
camping sites, in tourist companies and motor carriers
to the national standards; promoting different types of
tourism, establishing information centers, and so on.
For the execution of the powers in the field of
tourism, entrusted according to this law to local executive
and self-government bodies, there are required the
employees who would have professional training and
experience in tourism and resorts sphere, would take care
of these issues in the regions full-time instead of performing
them from time to time. Therefore is it important that these
experts have been entrusted with such responsibilities in
accordance with their official instructions.
As yet, civil servants and local self-government
officials are not fully prepared to work in active
development of inland, especially children, youth,
environmental and rural tourism, and to perform tasks
entrusted to local executive and self-government bodies
according to the Law of Ukraine No. 1282IV as of
Nov 18, 2003 “On amending the Law of Ukraine ‘On
Tourism’”. Because of the conditions prevailing in the
operation of tourist and recreational facilities, local
executive and self-government tourism bodies have
almost no influence on the effectiveness of the usage of
existing tourist and recreational potential. It means that
the system of tourism management does not fully meet
the modern requirements.
Thus one of the main measures to improve the
government regulation of the tourism sphere is
organization of staff training and skills improvement. At
the Council of Regions meeting in Kiev (June 24, 2010),
at which issues of the national personnel policy and its
2011-2020 development strategy were considered, the
President of Ukraine V. Yanukovych noted that major
problems in this area are: “non-compliance of the
personnel policy to the requirements of transformation
processes in the country; imperfect legal framework; lack
of strategic management of staff training in respect to
the needs of the society; underdeveloped human
institutions; insufficient use of scientific approaches,
scientific research results when elaborating and
implementing the national personnel policy” [23].
Fig. 1. Dynamics of the number of tourists in the Donetsk region
66
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
Taking into account that experts of the Donetsk
region have already begun active preparations for
Euro2012, development and implementation of measures
to improve staff preparation in the tourist sector should
be accelerated. The “2002—2010 National program of
tourism development” provided particular measures for
creation of the sphere’s intellectual basis — tourism higher
education system. Nowadays, the staff for the
development of tourism and resorts sphere in Ukraine is
trained by more than 130 universities.
In the Donetsk region, more than 13 public and
private universities are training specialists in tourism, hotel
and restaurant businesses, and actively opening new
special curricula in recent years, e.g.: “Management of
the tourism industry, hotel and restaurant business” at
the Mariupol State Humanitarian University, “Tourism,
hotel and restaurant business” at the Donetsk
M. I. Tugan-Baranovsky National university of economy
and trade, “Management in non-production sphere” at
the Donetsk state university of management, and so on.
In 2007, students of the Donetsk institute of psychology
and entrepreneurship got the opportunity to master the
“Interpreter & guide” course, which was introduced in
connection with the football championships “Euro-2009”
and “Euro-2012” in Donetsk. In the Donetsk Institute of
economics and humanities from 2010 on, the
specialization “International tourism” was opened within
the “International Economics” curriculum.
Under present circumstances, it is appropriate to
focus attention on the quality of training for tourism
industry, as well as the capability of the education system
to satisfy a particular region’s needs in regard to the
peculiarities of its development. Tourist business requires
professionals with thorough knowledge and practical skills
in tourism companies, hotel industry, transportation
networks, entertainment organizations, insurance, trade,
public catering and service. Professionals need to
continuously achieve harmony between the deep
theoretical knowledge and perfect practical training. They
must have knowledge of history, archeology, art, religion,
architecture, political science, ethnography, geography,
psychology, sociology and social work.
Hotel and tourism sector needs a new generation of
professionals capable of working to meet the needs of
consumers. Therefore employees who can understand
and meet their clients’ requests and needs have a high
value. The knowledge of several foreign languages,
business ethics, knowledge of computers and technology,
readiness to improve their professional knowledge are of
particular importance. This also includes training and skill
improvement of civil servants and local government
officials entrusted with the authority to implement aspects
of tourism.
The rise of the scope and complexity of the tasks
of contemporary development of tourism industry needs
accelerated development and update of administrative
personnel, especially top management. The requirements
imposed on civil servants and local government officials
become more complicated. Their responsibilities and
professional skills necessary to perform their tasks to
increase efficiency in providing high-quality public
services grow as well.
Reforming the public service proves that personnel
is a key strategic resource for achieving public policy
objectives and ensuring high quality of service. So to
solve the problems of tourism development, efforts should
be focused on the performance of civil servants and local
government officials; a clear separation of responsibilities
in solving problems of state regulation of tourism provide
the public with better services [24, pp. 11—12].
Given the increasing importance of the
development of tourism in all regions, the organization
of professional training of this category of personnel
should become a priority for local executing and self-
governments bodies. To solve this problem is possible
only with a system of targeted training and skill
improvement of staff who is responsible for organizing
the development of tourism by improving
professionalism. Qualification and the results of labor
should be the criteria that define a civil servant’s career.
Assessment and promotion of staff taken on public
service and service in local self-government bodies have
to be as objective and transparent as possible, and to be
based on personal merits and achievements.
Based on the foregoing, it is necessary to examine
training needs of staff and, taking into account specific
circumstances, to develop on the regional level a concept
of training staff of the city and city district
administrations, township and village councils, and
district administrations.
The concept is to be based on: the foundations of
the Laws of Ukraine “On amending the Law of Ukraine
‘On Tourism’”, “On civil service”, “On service in local
government”, “On local self-government in Ukraine”, “On
local state administrations” [22, 25—28] and others; priority
in training of employees who have been for the first time
accepted for employment as civil servants and officials of
local self-government entrusted with the responsibilities
associated with the implementation powers in the field of
tourism; possibilities to choose the kind and timing of
additional training on the basis of their training in previous
years and work status specificity; criteria for rational use
of budget funds for training personnel.
One of the important tasks of the administrative
reform is staff preparation for a new system of state
regulation by creating a modern system of training and
skill improvement of the administrative staff. Terms and
conditions for the composition of public servants include
recruitment on the basis of qualitative characteristics
according to the legislation and taking into account the
67
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
specificities of each post. According to the Law of Ukraine
“On civil service” and “On service in local self-
government”, every civil servant and local government
executive must upgrade their professional knowledge
every five years.
Therefore, an important efficiency measures tourist
activity is the organization of training, skill improvement
and retraining of personnel working in this field. That
must be combined into a professional and official growth
system realized in the form of career advancement
principles. To achieve this goal it is necessary to include
a separate section on “Personnel training, retraining and
skill improvement” into the new edition of the “State
target programme of tourism and resorts” with
mandatory allocation of budgetary funds for its
implementation.
While developing local tourism programmes, local
self-governments should foresee funds of corresponding
budgets for training, retraining and skill improvement of
civil servants and officials of local self-governments,
entrusted with the authority in the field of tourism. It
means that for the implementation of such a proposal it
is necessary to introduce a compulsory training system
of state officials and local self-government executives
using various forms of education, introduce measures to
encourage their interest in a systematic training of
employees.
Given that practical experience on the tourism
development has been hardly accumulated, is can be
appropriate to train people employed with these duties
on selected professional programs. In other words, such
employees should be trained on specially designed
education programs. Such programs could be developed
by scientists and experts of the Mariupol State
Humanitarian University, Donetsk M. I. Tugan-
Baranovsky national university of economy and trade,
Donetsk state management university, Donetsk institute
of tourist business, Donetsk institute of psychology and
entrepreneurship, and other institutes of the Donetsk
region, which train specialists for the tourist industry
and non-production sphere.
Particular attention in the curricula should be paid
to the legal regulation of local taxes and fees, advertising,
security in tourism, protection of the interests of tourists
outside Ukraine, travel insurance; establish categories
of objects of tourist infrastructure, licensing,
certification and standardization in the field of tourism
activities, etc.
To develop these measures, it is appropriate to
create a consultative and advisory body at the Regional
coordination council on development of tourism and
recreation industry of the Donetsk region state
administration — a working group (Fig. 2), on whose
meetings the proposals of the region’s leading scientists
and experts related to the improvement of organization
in field of staff training and skill development of the
tourism sphere could be discussed.
For example, the Donetsk Institute of psychology
and entrepreneurship initiated the creation of a
methodological and coordinating center for foreign
language training of metropolitan services sector
employees (drivers, guides, waiters, hairdressers, etc.)
in the extent necessary for communicating with foreign
guests. In preparation for Euro 2009 and Euro 2012,
specialists of the Department of family and youth of
the Donetsk regional state administration together with
the Department of family, youth and international
affairs of the Donetsk municipal council have
developed a concept and organized the preparation of
volunteers.
On the meeting at the Ministry of Education and
Science of Ukraine on the July 15, 2010 there were
discussed the issues of establishing the language training
centres for law enforcement, medicine, and services
sector during the finals of the UEFA Cup in 2012. There
were considered proposals on the introduction of new
professions “steward” and “volunteer” to the National
professions’ classifier.
There is a very interesting proposal regarding the
organization of a methodological and scientific sector in
the Regional coordination Council on development of
tourism and recreation industry, concerned with the
organization of preparation and skills improvement of state
and local self-government officials who perform the duties
in the tourism sphere [8, p. 79]. This working group can
contain experts of universities, tourist enterprises, public
service, representatives of local authorities and self-
governments, and the media. In pursuing the development
of proposals for the regulation and coordination of staff
training and skills improvement in the tourism sphere in
the Donetsk region, the working group can:
— contact town and district councils about the
need to include the questions on training and skill
improvement of employees which perform duties in the
field of tourism into town and district tourism
development programmes; identify the costs of their
training and skills improvement;
— contribute proposals to the regional council
session regarding amending the regional tourism
development programme with measures the training and
skills improvement of local executive bodies and self-
governments which perform duties in the field of
tourism;
— propose the experts of research institutes and
universities of the Donetsk region together with the
scientific methodology sector of the Regional
Coordination Council on development of tourism and
recreation industry of Donetsk region to participate in
development of:
a program of training and skill improvement of
68
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
staff involved in performing of duties in the field of
tourism;
the proposals regarding the inclusion of a separate
department for development and implementation of
measures for tourism sphere staff training and skill
improvement into the 2011—2015 State program of
tourism development;
a methodological guidance on improving human
resources in different areas of activity in the sphere of
tourism activities and proposals on approaches to
recruitment [10, p. 184; 11, p. 211; 12, p. 17].
Nowadays, the issues of ensuring safety and security
of tourists are gaining a special importance [29]. To
resolve this problem in the Donetsk region there was
held a meeting of the Coordination Council on
development of tourism and recreation branch (January
22, 2010), where specialists of the Culture and Tourism
administration of the Donetsk region presented the paper
“2010-2012 complex of regional measures to ensure
safety and security of tourists”.
The experts of the Donetsk institute for psychology
and entrepreneurship, in accordance with the “2007-
2012 cross-industry programme on safety and security
of tourists” proposed to carry out the following
measures:
to organize round tables on issues of ensuring safety
and security of tourists, and improvement of legal
protection of safety and security of tourists;
to organize training seminars for students of the
Donetsk region;
to recommend the Donetsk region universities to
introduce into curricula an elective course “Security and
safety of tourists”;
to recommend specialists from the core Donetsk
region university to develop proposals regarding the
improvement of the quality of tourist services, safety
and security of tourists, training, retraining and skill
improvement of managers of tourist groups, guides,
trans lators, managers and experts of touris t
businesses.
Thus, the scientific novelty of this research lies
in the development of proposals for improving human
resources of tourism development in the region through
the organization of a skill improvement system for civil
servants and local self-government officials, entrusted
with the responsibilities of state regulation of tourism, as
Fig. 2. Measures for improving of staff preparation in the tourism sphere in the Donetsk region
69
Економічний вісник Донбасу № 4 (22), 2010
N. I. Konishcheva
well as interpreters, guides, managers and other
professionals required to meet the growing needs of the
region in highly qualified personnel.
Conclusions and recommendations. Realization
of the stated proposals regarding the necessity to
introduce a specialized system of training and retraining
of civil servants and local self-government officials
engaged in the development of resort and recreation areas
and tourism and other tourism industry professionals
would solve the problem of recruiting the qualified
personnel, changing its composition, ensuring its effective
functioning and successful execution of tasks which arise
from the tourism and resorts legislation.
Implementation of the training and retraining system
for the personnel employed in the development of the
tourism and recreation sphere under the conditions of
market reforms in the sphere of tourism will contribute
to achieving the necessary level of expertise in the major
legal, economic and social aspects of the local authorities
and self-governments, rise of the service quality and the
independence of the corresponding level staff in dealing
with organizational and functional tasks.
Organization of training for professional employees
who possess authority in the recreation and tourism
sphere will allow making knowledge and information
on tourism accessible for different categories of people,
will help create the social environment in which local
executive and self-government bodies would be
interested in qualified personnel of the recreation and
tourism sphere.
The draft of the “2011-2015 State programme of
developing tourism and resorts” [30] expected that the
provision of the sphere of tourism and resorts with
qualified, professionally oriented staff will improve the
quality of tourist services, create conditions for
increased tourist flow, and improve tourist image of
the country.
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Konishcheva N. I. Staff training and
professional skills improvement for ensuring
tourism development in the Donetsk region
Advancement expediency of staff training and
professional skills improvement in the tourism sector in
the context of the Donetsk region’s preparation for Euro
2012 is grounded. Preparatory organizational measures
of training and professional skills improvement of state
and local government officials vested with authority in
public tourism administration are developed.
Key words: tourism business, accompanying fields
of economic activity, public administration of tourism
development, staff training and skills improvement in
tourism.
Коніщева Н. Й. Підготовка та підвищення
кваліфікації кадрів для забезпечення розвитку
туризму в Донецькій області
У статті обґрунтовано доцільність удосконалення
системи підготовки та підвищення кваліфікації кадрів у
туристичній сфері в контексті підготовки Донецької об-
ласті до Євро-2012. Розроблено заходи щодо органі-
зації підготовки та підвищення кваліфікації державних
службовців та посадових осіб місцевого самовряду-
вання, на яких покладено повноваження з вирішення
питань у сфері державного управління туризмом.
Ключові слова: туристичний бізнес, супутні сфе-
ри економічної діяльності, державне управління роз-
витком туризму, підготовка та підвищення кваліфікації
кадрів у туристичній сфері.
Конищева Н. И. Подготовка и повышение
квалификации кадров для обеспечения развития
туризма в Донецкой области
В статье обоснована целесообразность совершен-
ствования системы подготовки и повышения
квалификации кадров в туристической сфере в контексте
подготовки Донецкой области к Евро-2012. Разработа-
ны мероприятия по организации подготовки и
повышения квалификации государственных служащих
и должностных лиц местного самоуправления, на
которых возложены полномочия по решению вопросов
в сфере государственного управления туризмом.
Ключевые слова: туристический бизнес, сопутству-
ющие сферы экономической деятельности, государствен-
ное управление развитием туризма, подготовка и повы-
шение квалификации кадров в туристической сфере.
Received by the editors: 27.08.2010
and final form in 01.12.2010
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