Стереотипы предпринимательства в массовом сознании: гендерный анализ
The article presents analysis of the entrepreneurship stereotypes in the mass consciousness of Ukrainians. There are discussed the pattern of women’s life represented in soviet and post-soviet public discourse, as well as the anti-feminist myths typical in the mass media. The subjective feminine i...
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| Datum: | 2001 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | Russian |
| Veröffentlicht: |
Iнститут соціології НАН України
2001
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| Schriftenreihe: | Социология: теория, методы, маркетинг |
| Schlagworte: | |
| Online Zugang: | http://dspace.nbuv.gov.ua/handle/123456789/89706 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Zitieren: | Стереотипы предпринимательства в массовом сознании: гендерный анализ / В. Суковатая // Социология: теория, методы, маркетинг. — 2001. — № 2. — С. 131–143. — Бібліогр.: 13 назв. — рос. |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine| Zusammenfassung: | The article presents analysis of the entrepreneurship stereotypes in the mass consciousness of Ukrainians. There are discussed the pattern of women’s life represented
in soviet and post-soviet public discourse, as well as the anti-feminist myths typical in
the mass media. The subjective feminine images constructed by women in order to
interpret their lives, professional, family and marriage status are described. As a result,
the author concludes that many businesswomen consider their self-realization in
business as the ‘cultural trans-regression’ form and way to overcoming gender borders. |
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