Социальный маркетинг: предмет и основные типы
The modern approach to optimization of social processes management in nowadays societies is examined in the article, particularly applying to such transforming count ries as Ukraine. The social marketing understood as a modern technology of social sphere functioning organization is considered as a k...
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| Date: | 2009 |
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| Main Author: | |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2009
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| Series: | Социология: теория, методы, маркетинг |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/90049 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Социальный маркетинг: предмет и основные типы / Д. Акимов // Социология: теория, методы, маркетинг. — 2009. — № 1. — С. 186–203. — Бібліогр.: 31 назв. — рос. |
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