Профессия PR-советника: требования, условия и функции (методические вопросы)
The author discusses the essence of a number of methodical issues related to require ments, conditions, and content of the functions performed by professional public relations counsel. Namely, special attention is paid to the following: the nature of public relations counsel, basing on which he/s...
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| Datum: | 2005 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | Russian |
| Veröffentlicht: |
Iнститут соціології НАН України
2005
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| Schriftenreihe: | Социология: теория, методы, маркетинг |
| Schlagworte: | |
| Online Zugang: | http://dspace.nbuv.gov.ua/handle/123456789/90143 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Zitieren: | Профессия PR-советника: требования, условия и функции (методические вопросы) / О. Некрасова // Социология: теория, методы, маркетинг. — 2005. — № 1. — С. 181–192. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Zusammenfassung: | The author discusses the essence of a number of methodical issues related to require
ments, conditions, and content of the functions performed by professional public
relations counsel. Namely, special attention is paid to the following: the nature of
public relations counsel, basing on which he/she works with any organization; pay
ment arrangements; advance preparations; client education to develop full under
standing of the scope and PR functions; working pattern and procedure of relations
with the client; issues of confidentiality; client attraction and ethical methods of selling
the PR-counsel profession. |
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