Green marketing approaches: Ukrainian and Norwegian experience
The aspects of green marketing approaches implementation as innovative way of sustainable development are viewed in the article. The research objective is to compare application of ecological instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development...
Збережено в:
| Дата: | 2013 |
|---|---|
| Автори: | , |
| Формат: | Стаття |
| Мова: | English |
| Опубліковано: |
Кримський науковий центр НАН України і МОН України
2013
|
| Назва видання: | Культура народов Причерноморья |
| Теми: | |
| Онлайн доступ: | http://dspace.nbuv.gov.ua/handle/123456789/92447 |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Цитувати: | Green marketing approaches: Ukrainian and Norwegian experience / K.S. Zbuker, A.V. Vershytsky // Культура народов Причерноморья. — 2013. — № 263. — С. 18-21. — Бібліогр.: 7 назв. — анг. |
Репозитарії
Digital Library of Periodicals of National Academy of Sciences of Ukraine| id |
irk-123456789-92447 |
|---|---|
| record_format |
dspace |
| spelling |
irk-123456789-924472016-01-19T03:02:06Z Green marketing approaches: Ukrainian and Norwegian experience Zbuker, K.S. Vershytsky, A.V. Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ The aspects of green marketing approaches implementation as innovative way of sustainable development are viewed in the article. The research objective is to compare application of ecological instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development process in Ukraine.The methodology used in the study was literature review and acomparative analysis in the field of green marketing tools in Ukraine and Norway. The role of state agencies, entities and NGOs in applying such tools is underlined in the research. In Ukraine in contrast to Norway green marketing tools are not significant used in the sustainable development of the regions. В данной статье рассматриваются особенности "зелёного" маркетинга, какинновационного способа внедрения устойчивого развития территорий. Цель исследования - сравнить применение экологических инструментов в Норвегии и Украине и разработка рекомендаций по внедрению устойчивого развития территорий в Украине. Методология, используемая в исследовании, заключается влитературном обзоре и сравнительном анализе в сфере "зеленых" маркетинговых инструментов в Украине и Норвегии. Роль государственных и негосударственных органов в применении таких инструментов подчеркнута в исследовании. В Украине в отличие от Норвегии "зеленые" маркетинговые инструменты несущественно используются в устойчивом развитии регионов. Норвежский опыт является более практическим,а украинским – теоретическим В даній статті розглядаються особливості "зеленого" маркетингу, як інноваційного способу впровадження сталого розвитку територій. Мета дослідження – порівняти застосування екологічних інструментів в Норвегії та Україні, для того щоб розробити рекомендації щодо впровадження сталого розвитку територій на Україні. Методологія, яка використовується в дослідженні, полягає в літературному огляді і порівняльному аналізі в галузі "зелених" маркетингових інструментів в Україні та Норвегії. Роль державних і недержавних органів у застосуванні таких інструментів підкреслена в дослідженні. В Україні на відміну від Норвегії "зелені" маркетингові інструменти неістотно використовуються у сталому розвиткурегіонів. Норвезький досвід є більш практичним, а українським -теоретичним. 2013 Article Green marketing approaches: Ukrainian and Norwegian experience / K.S. Zbuker, A.V. Vershytsky // Культура народов Причерноморья. — 2013. — № 263. — С. 18-21. — Бібліогр.: 7 назв. — анг. 1562-0808 http://dspace.nbuv.gov.ua/handle/123456789/92447 339.138:338.48 en Культура народов Причерноморья Кримський науковий центр НАН України і МОН України |
| institution |
Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| collection |
DSpace DC |
| language |
English |
| topic |
Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ |
| spellingShingle |
Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ Zbuker, K.S. Vershytsky, A.V. Green marketing approaches: Ukrainian and Norwegian experience Культура народов Причерноморья |
| description |
The aspects of green marketing approaches implementation as innovative way of sustainable
development are viewed in the article. The research objective is to compare application of ecological
instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development
process in Ukraine.The methodology used in the study was literature review and acomparative analysis in the
field of green marketing tools in Ukraine and Norway. The role of state agencies, entities and NGOs in applying
such tools is underlined in the research. In Ukraine in contrast to Norway green marketing tools are not
significant used in the sustainable development of the regions. |
| format |
Article |
| author |
Zbuker, K.S. Vershytsky, A.V. |
| author_facet |
Zbuker, K.S. Vershytsky, A.V. |
| author_sort |
Zbuker, K.S. |
| title |
Green marketing approaches: Ukrainian and Norwegian experience |
| title_short |
Green marketing approaches: Ukrainian and Norwegian experience |
| title_full |
Green marketing approaches: Ukrainian and Norwegian experience |
| title_fullStr |
Green marketing approaches: Ukrainian and Norwegian experience |
| title_full_unstemmed |
Green marketing approaches: Ukrainian and Norwegian experience |
| title_sort |
green marketing approaches: ukrainian and norwegian experience |
| publisher |
Кримський науковий центр НАН України і МОН України |
| publishDate |
2013 |
| topic_facet |
Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ |
| url |
http://dspace.nbuv.gov.ua/handle/123456789/92447 |
| citation_txt |
Green marketing approaches: Ukrainian and Norwegian
experience / K.S. Zbuker, A.V. Vershytsky // Культура народов Причерноморья. — 2013. — № 263. — С. 18-21. — Бібліогр.: 7 назв. — анг. |
| series |
Культура народов Причерноморья |
| work_keys_str_mv |
AT zbukerks greenmarketingapproachesukrainianandnorwegianexperience AT vershytskyav greenmarketingapproachesukrainianandnorwegianexperience |
| first_indexed |
2025-07-06T21:21:15Z |
| last_indexed |
2025-07-06T21:21:15Z |
| _version_ |
1836934104038244352 |
| fulltext |
Майданевич П.Н., Емцова С.С.
ТЕОРЕТИЧЕСКИЕ ОСНОВЫ УЧЕТА ПРОИЗВОДСТВЕННЫХ ЗАПАСОВ НА ПРЕДПРИЯТИИ
18
4. По требованиям контролирующих организаций;
5. При установлении фактов хищений и злоупотреблений;
6. Плановая ежегодная инвентаризация.
Важность инвентаризации при учете производственных запасов трудно переоценить, в чем мы можем
убедиться на практической деятельности.
Выводы. На основании вышесказанного, хотелось бы отметить, что состояние учета производственных
запасов оказывает большое влияние на финансовое состояние предприятия и его производственные
результаты.
Инвентаризация является одной из самых необходимых процедур системы внутреннего контроля
производственных запасов.
Также очень важно уделять большое внимание оценке запасов.
Большое значение имеет ведение учета ТМЦ на складах и контроль за запасами на предприятии.
Отметим, что компьютеризация принципиально не изменяет элементов бухгалтерского учета
производственных запасов. Наибольшие изменения происходят в технологии обработки учетной
информации, которая выражается в порядке построения компьютерных форм бухгалтерского учета.
Автоматизация бухгалтерского учета запасов на складах и в бухгалтерии дает дополнительные
преимущества в сокращении бумажной работы и экономии времени.
Источники и литература:
1. Положение (стандарт) бухгалтерского учета 9 «Запасы» [Электронный ресурс] / - Режим доступа к
стандарту: http://www.nibu.factor.ua/info/instrbuh/psbu9/#
2. Методические рекомендации по бухгалтерскому учету запасов №2 [Электронный ресурс]: утверждены
приказом Минфина Украины от 10.01.2007 г. - Режим доступа: http://dtkt.com.ua/show/2cid14693.html
3. План счетов бухгалтерского учета 2013 г. [Электронный ресурс]: утвержден Приказом Министерства
финансов Украины №291 oт 30.11.99г. - Режим доступа: http://www.buhoblik.org.ua/uchet/organizacziya-
buxgalterskogo-ucheta/258-plan-schetov-buxgalterskogo-ucheta-ukrainy.html
4. Учет запасов [Электронный ресурс] / В. Барон, В. Вареня, В. Карев В., Лавренов, О. Миронов // Дебет -
Кредит - 2000. - №6. - Режим доступа к журн.: http://dtkt.com.ua/show/3cid11117.html
5. Завгородний В. П. Бухгалтерский учет в Украине (5-е изд.) / В. П. Завгородний; - Киев: А.С.К., 2003. -
427 с.
6. Лишиленко А. В. Бухгалтерский учет (3-е изд.) / А. В. Лишиленко; - Киев: Центр учебной литературы,
2011. - 736 с.
Zbuker K.S., Vershytsky A.V. UDC 339.138:338.48
GREEN MARKETING APPROACHES: UKRAINIAN AND NORWEGIAN
EXPERIENCE
Summary. The aspects of green marketing approaches implementation as innovative way of sustainable
development are viewed in the article. The research objective is to compare application of ecological
instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development
process in Ukraine.The methodology used in the study was literature review and acomparative analysis in the
field of green marketing tools in Ukraine and Norway. The role of state agencies, entities and NGOs in applying
such tools is underlined in the research. In Ukraine in contrast to Norway green marketing tools are not
significant used in the sustainable development of the regions.
Keywords. green marketing, ecological marketing, green tools, sustainable development of the region, marketing
of green services.
Аннотация. В данной статье рассматриваются особенности "зелёного" маркетинга,
какинновационного способа внедрения устойчивого развития территорий. Цель исследования - сравнить
применение экологических инструментов в Норвегии и Украине и разработка рекомендаций по
внедрению устойчивого развития территорий в Украине. Методология, используемая в исследовании,
заключается влитературном обзоре и сравнительном анализе в сфере "зеленых" маркетинговых
инструментов в Украине и Норвегии. Роль государственных и негосударственных органов в применении
таких инструментов подчеркнута в исследовании. В Украине в отличие от Норвегии "зеленые"
маркетинговые инструменты несущественно используются в устойчивом развитии регионов.
Норвежский опыт является более практическим,а украинским – теоретическим.
Ключевые слова. «зеленый» маркетинг, экологический маркетинг, «зеленые» инструменты маркетинга,
устойчивое развитие региона, маркетинг «зеленых» услуг.
Анотація. У даній статті розглядаються особливості "зеленого" маркетингу, як інноваційного способу
впровадження сталого розвитку територій. Мета дослідження – порівняти застосування екологічних
інструментів в Норвегії та Україні, для того щоб розробити рекомендації щодо впровадження сталого
розвитку територій на Україні. Методологія, яка використовується в дослідженні, полягає в
літературному огляді і порівняльному аналізі в галузі "зелених" маркетингових інструментів в Україні
та Норвегії. Роль державних і недержавних органів у застосуванні таких інструментів підкреслена в
дослідженні. В Україні на відміну від Норвегії "зелені" маркетингові інструменти неістотно
використовуються у сталому розвиткурегіонів. Норвезький досвід є більш практичним, а українським -
Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ
19
теоретичним.
Ключові слова. «зелений» маркетинг, екологічний маркетинг, «зелені»інструменти маркетингу,
сталийрозвитокрегіону, маркетинг«зелених»послуг.
Introduction. Among the directions of strategy implementation of sustainable development inregions, the
special place belongs to the concept of ecological (green) marketing. However, the World and Ukrainian experience
of implementation of ecological marketing elements in management of social and economic development are not
system. In the majority of researches on ecological marketing the main attention is paid to the promotion and
advertising of the goods with ecological characteristics. The concept of ecological marketing on the one hand
covers activities for forming consumers' ecological requirements, productions and promotions ofthe ecological
goods and onthe another hand represents a special case of the regional non-commercial marketing which purpose is
forming of the system of rational environmental management, environmental protections and systems of ecological
safety.
A hypothesis is the assumption that in Ukraine, green marketing tools are more theoreticalandlegislative; their
implementation takes place through traditional marketing channels. In turn in Norwayinnovative marketing
techniques are used. Howeverin Ukraine the existing environmental-social-economic development of the regions
requires innovative approaches to green marketing and creates conditions for using of these instruments.
Analysis of scientific researches and publications. According to the American Marketing Association, green
marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing
incorporates a broad range of activities, including product modification, changes to the production process,
packaging changes, as well as modifying advertising (Green Markets International, 2008). The concept of “green
marketing” is the business practice that considers consumers concerns with regards to preservation and
conservation of the natural environment (Coddington, 1993).The current state of scientific development of the
ecological marketing concept doesn't meet practical needs of the region for recovery of ecological systems and
transition to a sustainable development. The general theory of marketing represented in researches of foreign
scientists (G. Armstrong, Ph.Kotler) was created on the experience of the countries with the developed market
economy and it is not adapted for Ukrainian conditions. Researches of domestic authors on ecological marketing
substantially represent the analysis and generalization offoreign experience on marketing of natural
resourcesbasically. Someresearches connected with marketing directly or indirectly (S. Illyashenko, V. Sabadash
etc.) are concentrated on the analysis of marketing of the ecological goods and fit only to an ecology perspective
remaining within consideration of process of ecological requirementsforming.
Foreign marketing researches and developments in the sphere of ecology were carried out by such scientists as
P. Hawken, D.A. Fuller, K.B. Misra, J. Moriss and others including researches under aegis or within actions of
UNESCO and other international organizations. In the methodological terms developments of such domestic
scientists and specialists as B. Danilishina, Z.Gerasimchuk are important. Their developments concerning
implementation of principles of sustainable development at the regional level are worthy but a problem of forming
of a complex regional strategy which would consider economic, ecological and social priorities and provided
themechanism of its practical implementationis still opened.
The urgency of this research is caused by need of the solution of the problems on implementation of
sustainable developmentprinciples at the regional level. It is strongly connected with imperfection legislative and
regulatory legal acts, lack of necessary amounts of financing, inconsistency of actions of regional authorities and
subjects of managing.
The purpose of the article isdetermination of practical application of innovative green marketing approaches in
the course of society transition to a sustainable innovation development, determination of its priorities and
operating mechanisms of practical implementation of the region concept of sustainable development.
The methodology used in the study was literature review and acomparative analysis in the field of green
marketing tools in Ukraine and Norway.
Contents.Among a number of marketing concepts (enhancement of the production, the traditional concept etc.)
the concept of social and ethic marketing should be underlined. It corresponds to the principles of sustainable
development and allows harmonizing interests of producers (profit earning), consumers (requirements satisfaction)
and society (constant ecological-social-economic development). Concept of ecological marketing was emerged
within it. This concept consists of:
orientations of production and sale to the satisfaction of ecologically-based requirements and requests of
consumers;
creation and stimulation of demand for ecological goods.
It is necessary to modify a marketing mix and its tools taking into account an ecological factor for the forming
of voluntary ecological initiatives of the region, development the concept of environmentally friendly production.
There are a number of different scientific approaches to the green marketing which are caused by the different
relation of scientists to this problem. O. Sadchenko considers green marketing through “system of its concepts each
of which focuses attention on one of the key factors of ecological marketing” (Sadchenko, 2001). The authors
allocate 5 concepts of ecological marketing:
1. Goods and services marketing which takesinto account ecological standard rates and restrictions;
2. Marketing of ecological goods and services - the specific type of marketing caused by emergence of ecological
requirements of the populationin connection with quality degradation ofhabitat andincreasing of ecological
consciousness of society;
3. The environmental management marketing which subject are regional authorities and national governments;
4. Non-commercial type of ecological marketing;
Zbuker K.S., Vershytsky A.V.
GREEN MARKETING APPROACHES: UKRAINIAN AND NORWEGIAN EXPERIENCE
20
5. Marketing of ecological knowledge and technologies are a version of the marketing of ideas (Armstrong,
Kotler, 2005).
Determination which combines innovative marketing approach and ecological requirements of the region,
entrepreneurs, consumers, public, state and international organizations can be the most successful for Ukraine.
Ecological marketing is an innovative management function which organizes activities of public organizations,
public institutions,entities connected with transformation of requests of consumers in ecologically oriented goods
and also meets the need requirements both individuals and society.
Ecological marketing of regions is directed on investment attraction, development and implementation of
ecologically reasonable programs, projects. Process of ecological marketing evolution ofthe region is connected
with forming of ecologically conscious requirements on the market.The first level of consumers’ awareness is
demand for ecologically safeproducts and services.The second level of awareness is demand for products which are
not only environmentally friendly and safe but also all their lifecycle from the raw materials to utilization (from “a
cradle to a grave”) is safe for environment. The third level is demand for products which comply with the principles
of sustainable development. Such level of demand requires high ecological consciousness of society and allows
balancing reasonable requirements and possibilities of environment.
In the Ukrainian ecological-social-economic conditions the main task of regional ecological marketing is
forming and development of the green goods market for the purpose of conflicts resolution between economic
development and need of preserving and further improvement of environment.
Implementation of instruments of ecological marketing can be performed through green innovations.
Ecological (green) innovations are “any innovations which lead to decrease in impact on
environment”(OECD,Inclusive green growth: for the futurewe want, 2011).
Eco-innovations -“creation of new and competitive goods, processes and systems which meet theneeds and
requirements of people … with the minimum use of natural resources … and the minimum emissions of toxic
agents” (Miedzinski, Reid, 2008).
In Ukraine the most important instruments of ecological marketing are:
Green labeling and ecological certification;
Ecological communications;
Goods lifecycle assessment;
Ecological education;
Environmental audit.
Each of these specified tools is a mean of practical implementation of the sustainable development concept.
Development of green labeling in Ukraine is performed according to requirements of the international system
of standardization (ISO) and should create the product demand which for all lifecycle minimizes negative impact on
surrounding environment and health of the person. The sign of green labeling provides to consumers information on
an ecological priority of specific products and opportunity for making a conscious choice in own favor and
advantage of the producer. In turn the producer will receive additional financial receipts which will strengthen his
position in the market. Ecological certification - a voluntary not costly form of hygienic testing and the conclusion
of possibility of reference the products to environmentally friendly ones. In case of positive result level of
ecological purity is determined and the certificate is issued which, in turn, has for itself the right to legally faultless
advertising of products as environmentally friendly. ISO 14000 series standards are usedin the field of ecological
management. They are closely connected with existing standards of the ISO 9000 series and conform to
international standards of quality management. The Norwegian experience of green certification allows making a
conclusion: consumers will not pay more for the certified products if their quality and characteristics are worse than
alternative products.
Ecological reports inform public, governmental and nongovernmental organizations about the carried-out work
and containing liabilities on the future in the direction of ecological marketing. The ecological report is a type of
service by which entity: shows degree of ecological responsibility, increases openness for prospective consumers,
interestedpersons and organizations. Environmental audit is a systematic process of verification which provides an
objective way and assessment of audit evidence.Norwegian experience shows that efforts in development economic
and ecological education are necessary for a sustainable development of society. In Ukraine thelack of experience
in the implementation of environmental programs canbe compensated by studying the best practices of foreign
companies and also by providing environmental consulting.
Naturally the Ukrainianpolicy in the field of innovations isn't so developed as in Norway. Also this tendency
concerns usage of innovative marketing tools. In Ukraine they have more theoretical nature while in Norway have a
direct practical focus. Ways of implementation of ecological marketing in Norway are quite simple and effective.
Here some of them:
1. Green packaging.
2. Reusable products - as well as helping people reduce waste, a reusable product are marketing products
people want and will use thus increasing entity’s ROI with free advertising.
3. Usage of online marketing -online marketing is not only a highly targeted and cost effectiveapproach; it's
also the greenest way to market the business. Online marketing doesn't use nearly as many resources andproduce as
much waste as print and even commercial marketing.
4. Choosing local food -in case of putting on a seminar, hosting a luncheon, or throwing a launch party
choosing to use locally grown and produced foods will reduce the carbon footprint that it takes to cater the event.
It's also supporting local Norway business.
Conclusions. The main obstacle to the use of environmental marketing tools in Ukraine is the low level of
Проблемы материальной культуры – ЭКОНОМИЧЕСКИЕ НАУКИ
21
information management both at the regional and national level. During the Third Conference of the Aarhus
Convention (June 8-13,2008, Riga, Latvia) a decision concerning Ukrainian environmental policy was made by the
parties. The main provision of which was to send the notice to the Government of Ukraine. This indicates a
Government failure of the Convention's requirements and lack of awareness about the environmental condition of
the region.
For the purpose of correction this situation and ensuring fulfillment of requirements such solutions can be
offered:
-Fixed assistance to development of information centers, territorial executive bodies concerning environmental
protection;
- Creation a system of ecological training and advanced training for government employees;
- Development of the organizational mechanism at the local, regional and national levels for population
participation in the course of ecological education (in interests of a sustainable development).
As it was suggested in the hypothesis, the experience of green approaches to marketing in Norway is more
practical than in Ukraine. In Ukraine these tools are theoretical in natureand less effective. In Norwaysuch
instruments have been used for more than 10 years and their introduction into the Ukrainian economy may
contribute to the transition from traditional marketing to the innovative marketing approach. Undoubtedly the
concept of sustainable developmentrequires such transformation.
Sources and Literature:
1. Armstrong G. Principles of Marketing / G. Armstrong, Ph. Kotler. - Upper Saddle River: Prentice Hall, 2005. -
768 p.
2. Coddington W. Environmental Marketing / W. Coddington. - New York: McGraw-Hill, 1993. - 462 p.
3. Green Markets International. Green Trade & Development [Electronic resource] - Mode of Access:
http://www.green-markets.org/context.htm
4. Lendyel O. Use of instruments of environmental marketing concept in sustainable development of the region /
Lendyel O.,Myshko C., Yarema V. - Prague: Marketing ì MenedžmentInnovacìj, 2011. - Vol. 2, issue 4/1, p.
222-232
5. Miedzinski A. Eco-innovation. Final report for sectoral innovation watch [Electronic resource] - Mode of
Access: http://www.technopolis-group.com/resources/downloads/661_report_final.pdf
6. OECD. Inclusive green growth: for the future we want [Electronic resource] - Mode of
Access:http://www.oecd.org/greengrowth/Rio+20%20brochure%20FINAL%20ENGLISH%20web%202.pdf
7. Садченко Е. Экологический маркетинг: понятия, теория, практика и перспективы развития /
Е. Садченко. - Одесса: ИПРЭЭИ НАН Украины, 2011. - 146 с.
Адаманова З.О., Кальченко Т.В., Остапюк А.О. УДК: 339.9
ПРОБЛЕМИ ВИЗНАЧЕННЯ СТРАТЕГІЧНИХ КРАЇНОВИХ ІНТЕРЕСІВ НА
ГЕОЕКОНОМІЧНОМУ АТЛАСІ СВІТУ
Анотація. Досліджуються проблеми формування стратегічних країнових інтересів в умовах
моделювання геоекономічного атласу світу, можливих його інтерпретацій та варіантів картографії.
Ключові слова. геоекономіка, лімологія, траскордонність, геоекономічний атлас, інтереси, карти
геоекономічного атласу, моделі геоекономічного атласу, геоекономічна стратегія
Аннотация. Исследуются проблемы формирования стратегических страновых интересов в условиях
моделирования геоэкономического атласа мира, возможных его интерпретаций и вариантов
картографии.
Ключевые слова. геоэкономика, лимология, транграничность, геоэкономический атлас, интересы,
карты геоэкономического атласа, модели геоэкономического атласа, геоэкономическая стратегия.
Summary. Problems of shaping of strategic countries interests in conditions of geoeconomic atlas modeling, its
would be options of interpretation have been studied.
Keywords. geoeconomics, limology, transfrontierness, geoeconomic atlas, interests, maps of geoeconomic atlas,
models of geoeconomic atla, geoeconomic strategy.
Вступ. На сьогодні як ніколи нагальною постає проблема визначення геоекономічних інтересів в
системі поглиблення глобальної взаємозалежності і внутрішньо-зовнішніх конфліктів і суперечностей.
Розмежування і класифікація інтересів за цивілізаційними пріоритетами, сферою географічного охоплення,
видами діяльності, формами захисту тощо відходить на другий план в умовах формування геоекономічного
простору. Ключовими аспектами сучасної геоекономічної панорами фахівці виділяють:
1. Нівелювання кордонів між внутрішньою і зовнішньої діяльністю, внутрішньою і зовнішньою
політикою держав в процесі глобалізації
2. Активний розвиток процесів економізації політики.
3. Динамічне функціонування світової господарчої системи, що формує економічний «регламент» як
сукупність правил функціонування національних економік.
4. Поєднання типів (моделей) зовнішньоекономічних зв’язків національної економіки з зовнішнім світом,
що впливають на формування цілісної глобальної системи.
Постановка задачі. В таких умовах чітке визначення блоку геоекономічних інтересів держави є
ключовим задля забезпечення:
|