Features and Principles of Formation of Marketing Strategies in the Activity of Agricultural Enterprises of Ukraine
The article defines that the marketing strategy is a general philosophy of doing business in the context of globalization and involves the development of strategic directions and methodological tools for achieving long-term competitive advantages and the possibility of timely adaptation of business...
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| Date: | 2019 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Інститут економіки промисловості НАН України
2019
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| Series: | Економічний вісник Донбасу |
| Subjects: | |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/169027 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Features and Principles of Formation of Marketing Strategies in the Activity of Agricultural Enterprises of Ukraine / L. Byvsheva, O. Kondratenko, A. Kovalenchenko // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 117-123. — Бібліогр.: 10 назв. — англ. |