Study of improving the customer relationship management by data mining applications

Companies must survive in a market, where are a lot of products and competitors which compete to gain the customers. In a such market there are some factors which influences the growing of the complexity of customer relationships. Some of these factors are: the compression of the marketing cycle tim...

Full description

Saved in:
Bibliographic Details
Date:2009
Main Authors: Danubianu, Mirela, Stanica, Anca Maria
Format: Article
Language:English
Published: Інститут фізики напівпровідників імені В.Є. Лашкарьова НАН України 2009
Series:Оптико-електронні інформаційно-енергетичні технології
Subjects:
Online Access:http://dspace.nbuv.gov.ua/handle/123456789/32216
Tags: Add Tag
No Tags, Be the first to tag this record!
Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Study of improving the customer relationship management by data mining applications / Mirela Danubianu, Anca Maria Stanica // Оптико-електронні інформаційно-енергетичні технології. — 2009. — № 1 (17). — С. 55-58. — Бібліогр.: 12 назв. — англ.

Institution

Digital Library of Periodicals of National Academy of Sciences of Ukraine