Estimation of the synergetic effect from the application of integrated marketing communications

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Bibliographic Details
Date:2015
Main Authors: I. L. Lytovchenko, I. O. Shkurupska
Format: Article
Language:English
Published: 2015
Series:Economy of Ukraine
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0000420401
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Journal Title:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
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spelling open-sciencenbuvgovua-585872024-04-16T12:39:38Z Estimation of the synergetic effect from the application of integrated marketing communications I. L. Lytovchenko I. O. Shkurupska 2522-9303 2015 en Economy of Ukraine http://jnas.nbuv.gov.ua/article/UJRN-0000420401 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Economy of Ukraine
spellingShingle Economy of Ukraine
I. L. Lytovchenko
I. O. Shkurupska
Estimation of the synergetic effect from the application of integrated marketing communications
format Article
author I. L. Lytovchenko
I. O. Shkurupska
author_facet I. L. Lytovchenko
I. O. Shkurupska
author_sort I. L. Lytovchenko
title Estimation of the synergetic effect from the application of integrated marketing communications
title_short Estimation of the synergetic effect from the application of integrated marketing communications
title_full Estimation of the synergetic effect from the application of integrated marketing communications
title_fullStr Estimation of the synergetic effect from the application of integrated marketing communications
title_full_unstemmed Estimation of the synergetic effect from the application of integrated marketing communications
title_sort estimation of the synergetic effect from the application of integrated marketing communications
publishDate 2015
url http://jnas.nbuv.gov.ua/article/UJRN-0000420401
work_keys_str_mv AT illytovchenko estimationofthesynergeticeffectfromtheapplicationofintegratedmarketingcommunications
AT ioshkurupska estimationofthesynergeticeffectfromtheapplicationofintegratedmarketingcommunications
first_indexed 2025-07-18T01:16:11Z
last_indexed 2025-07-18T01:16:11Z
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